The World’s Top 200 Sports Properties? Did Sailing Make it? 3


SportsPro magazine has published the world’s first ranking of sports properties in its July issue out today, but did any of the world’s yacht racing events or teams make the cut?

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The National Football League (NFL) is ranked as the world’s most valuable sports property, with a value of US$4.5 billion. It is followed at the top of the table by three other American properties – Major League Baseball (MLB) (US$3.9 billion), the NBA (US$3.35 billion) and Nascar (US$1.9 billion).

The newest property in the list is the Indian Premier League (IPL), which is valued at US$1.6 billion – a staggering achievement for a two-year-old property.

The highest ranked European team property is the Ferrari Formula One team (7th) at a value of US$1.55 billion, followed by Manchester United Football Club (8th) at US$1.495 billion. The most valuable American sports club is the Dallas Cowboys (10th), the NFL team, valued at US$1.278 billion.

Tiger Woods (11th) is the highest rated athlete property with a value of US$1.25 billion, followed by Jack Nicklaus (16th) at US$1 billion. Golfers dominate the athletes’ table because of the high earnings from designing golf courses; Tiger Woods is expected to earn over a billion dollars from designing courses in the next decade and will almost certainly eclipse his on-course earnings. David and Victoria’s Beckham Brand Ltd property (88th) is valued at US$375 million.

Many single annual events appear, led by the Wimbledon tennis championships (22nd) valued at US$900 million.

Unsurprisingly, the most valuable competition is the Fifa World Cup (5th) valued at US$1.7 billion, ahead of the Summer Olympic Games (15th) at US$1.04 billion. The Uefa Champions League (13th) is valued at US$1.1 billion, eclipsing the Summer Olympics due to its annual status.

So what about sailing. Well not important enough to make the official press release, but we contacted SportsPro and got the list.

The Volvo Ocean Race is valued at US$190 million in 167th position while the America’s Cup is valued at US$500 million in 71st place (just US$4 million behind the Winter Olympic Games in 70th).
Having evaluated the Vendee Globe for a significant period of time, it didn’t quite make the US$115 million cut off point for the Top 200 list.

The ranking confirms what we have all suspected for a while, that the America’s Cup is the biggest thing in sailing, which perhaps explains why the fights to control it are so hard fought, but it also shows that sailing has to work pretty hard for share of voice and sponsorship dollars.

So there are the numbers to beat people. IPL has turned cricket into a massive global sport with big dollars behind it in just 2 years. Sailing certainly has the platforms, but does it have the people and the skills to really become a player in the world of pro-sport?

  • More money spent on marketing & PR would help create better awareness and impact. Doh!

  • Well that is a shame but I'm sure we will all do our best to get better. Perhaps that is why sponsoring sailing is considered good value for little money. The bang is better than the buck…

  • Well that is a shame but I'm sure we will all do our best to get better. Perhaps that is why sponsoring sailing is considered good value for little money. The bang is better than the buck…