Sailing promoters take note – digital technology is your friend. Your audience is out there and you don’t need mass-market broadcasters to deliver your event to the fans and give your sponsors value. We truly believe this, that is why we are thrilled to see the official website for the Troia Portugal Match Cup take the message to heart.
The organisers of the event, which is part of the World Match Racing Tour and starts today, are using almost every digital trick in the book to allow fans to follow the racing. The site uses social networking platforms, most of which are ‘free’ to integrate photos, video and online updates – there is even a mobile phone application.
Provided in English and Portugese, the site shows just how new-fangled media like flickr, twitter and vimeo are changing the way media is delivered and consumed. Moreover, the site shows that you don’t need the budgets of the Volvo Ocen Race to provide a compelling product. Granted, the boats aren’t hundreds of miles offshore, so the costs are lower, but a little bit of understanding about what is possible with new digital and social media goes a long way.
You can follow the event’s Twitter stream here…
The website is at http://www.troiaportugalmatchcup.com/index.php?lang=en