Sailing Stuff from Twitter.
Use your mobile phone at Cowes Week without worrying about the battery- no excuse not to go social media mad – http://shar.es/ywXB # Jonny Malbon back on twitter @VendeeGlobe: I upgraded to #HootSuite 2.0 because I am a piece of cheese… # The Independent reports that Alinghi will choose the Middle East as AC33 Venue [...]
Tell Cowes Week Organisers What You Think Via SMS or #cowesweek
July 31, 2009 by admin
Filed under Cowes Week, Marketing Technology, United Kingdom
Competitors at Cowes Week are being asked to put on their copywriter hats and distill their feedback about the event into 160 characters. During the regatta, competitors will be able to SMS their feedback about the race courses set and the organisers will use this information to make improvements on a daily basis. After competitors [...]
GGYC and SNG Both ‘Very Pleased’ at Judge’s Ruling
July 31, 2009 by admin
Filed under Americas Cup, USA
Ever wonder how the Americans managed to keep the Cup for so many years? Part of the reason may be the fact, confirmed by Justice Kornreich in a New York court today, that the Deed of Gift gives the Defender of the America’s Cup huge advantages. This is especially so in the absence of ‘mutual [...]
Sailing Stuff from Twitter.
RT @cowes_week: Cowes Week starts tomorrow! #cowesweek # RT@dmfreedom: YBW.COM finally adds the ability to comment directly onto the site!! http://shar.es/kRfM # Watch Video from Groupama record attempt: http://digg.com/u19f2B # VIDEO: Artemis Ocean Racing … 2009 Challenges : http://bit.ly/sVpHz # Retweeting @Mike_Golding: ECOVER SAILING TEAM RECRUITS ANTARCTIC ADVENTURER FOR EXTREME CHALLENGE http://bit.ly/11qeBI # Powered by [...]
Artemis Think Britain’s Got Offshore Talent.
July 30, 2009 by admin
Filed under Cowes Week, Featured, Open 60, Sponsorship Activation, United Kingdom, video
Sponsorship is about return on investment. Even in the current economic climate, there are brands and properties that don’t fully understand how sponsorship delivers results to the bottom line. Artemis, the UK investment management company, are in the business of ROI and therefore sponsorship has to deliver. So how did Artemis come to sponsor sailing, [...]









