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	<title>Comments on: Mass Market Editors Fail To Recognise Sailing&#8217;s Great Stories.</title>
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	<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/</link>
	<description>The business of Yacht Racing, Sailing and Marketing</description>
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		<title>By: Peta Stuart-Hunt</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6537</link>
		<dc:creator>Peta Stuart-Hunt</dc:creator>
		<pubDate>Sun, 12 Jul 2009 17:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6537</guid>
		<description>I so understand the frustrations here having just failed in a concerted effort to secure a decent national newspaper feature focusing on Exercise TRANSGLOBE which set off yesterday and enjoyed the attention of BBC Radio Solent and the Portsmouth News. THAT WAS IT.  I made sure the event had everything to help attract more mainstream media attention (or so I thought). Celebrity, high ranking personnel, a chaplain, fabulous crew members (all with back stories about flying Tornados or Hercules into war torn countries, servicemen and women who risk their lives daily for us.&lt;br&gt;&lt;br&gt;We supplied broadcast quality footage; we did everything we could. We held a successful press day back in May (and which David attended) to alert the media to this wonderful story. We were told that it was SO packed with human interest that we&#039;d get features in one particular national broadsheet AND probably off the sports feature pages AND even perhaps in the magazine. Nowt has come out. It&#039;s a great shame.</description>
		<content:encoded><![CDATA[<p>I so understand the frustrations here having just failed in a concerted effort to secure a decent national newspaper feature focusing on Exercise TRANSGLOBE which set off yesterday and enjoyed the attention of BBC Radio Solent and the Portsmouth News. THAT WAS IT.  I made sure the event had everything to help attract more mainstream media attention (or so I thought). Celebrity, high ranking personnel, a chaplain, fabulous crew members (all with back stories about flying Tornados or Hercules into war torn countries, servicemen and women who risk their lives daily for us.</p>
<p>We supplied broadcast quality footage; we did everything we could. We held a successful press day back in May (and which David attended) to alert the media to this wonderful story. We were told that it was SO packed with human interest that we&#39;d get features in one particular national broadsheet AND probably off the sports feature pages AND even perhaps in the magazine. Nowt has come out. It&#39;s a great shame.</p>
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		<title>By: David Fuller</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6536</link>
		<dc:creator>David Fuller</dc:creator>
		<pubDate>Sun, 12 Jul 2009 16:45:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6536</guid>
		<description>This is a pretty unfair comment. Irrespective of the writer, there is a larger issue here. It goes to the fundamental business models that various media are faced with in 2009. Almost all these links are &#039;lazy&#039; journalism. A phone call to a publicist or a straight reprint of a press-release. &lt;br&gt;&lt;br&gt;The feature is a dying art. Not only is it expensive to produce, consumers it seems have a shorter attention span than they used to. In a world where people try to reduce the most complicated news stories to 140 characters, what hope is there for articles of 2000 or 5000 words? &lt;br&gt;&lt;br&gt;There are still some exceptions. Magazines like the Economist&#039;s Intelligent Life, The Atlantic Monthly and occasionally the broadsheet Sunday magazines still publish stories that go underneath the press-release. &lt;br&gt;&lt;br&gt;It&#039;s great that the story was covered at all, but having read Jo&#039;s insights on her Twitter account in the weeks leading up to the record attempt, one has to imagine that a story developed from being on-board the boat during the attempt would have been a better story.</description>
		<content:encoded><![CDATA[<p>This is a pretty unfair comment. Irrespective of the writer, there is a larger issue here. It goes to the fundamental business models that various media are faced with in 2009. Almost all these links are &#39;lazy&#39; journalism. A phone call to a publicist or a straight reprint of a press-release. </p>
<p>The feature is a dying art. Not only is it expensive to produce, consumers it seems have a shorter attention span than they used to. In a world where people try to reduce the most complicated news stories to 140 characters, what hope is there for articles of 2000 or 5000 words? </p>
<p>There are still some exceptions. Magazines like the Economist&#39;s Intelligent Life, The Atlantic Monthly and occasionally the broadsheet Sunday magazines still publish stories that go underneath the press-release. </p>
<p>It&#39;s great that the story was covered at all, but having read Jo&#39;s insights on her Twitter account in the weeks leading up to the record attempt, one has to imagine that a story developed from being on-board the boat during the attempt would have been a better story.</p>
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		<title>By: Peta Stuart-Hunt</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6206</link>
		<dc:creator>Peta Stuart-Hunt</dc:creator>
		<pubDate>Sun, 12 Jul 2009 11:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6206</guid>
		<description>I so understand the frustrations here having just failed in a concerted effort to secure a decent national newspaper feature focusing on Exercise TRANSGLOBE which set off yesterday and enjoyed the attention of BBC Radio Solent and the Portsmouth News. THAT WAS IT.  I made sure the event had everything to help attract more mainstream media attention (or so I thought). Celebrity, high ranking personnel, a chaplain, fabulous crew members (all with back stories about flying Tornados or Hercules into war torn countries, servicemen and women who risk their lives daily for us.&lt;br&gt;&lt;br&gt;We supplied broadcast quality footage; we did everything we could. We held a successful press day back in May (and which David attended) to alert the media to this wonderful story. We were told that it was SO packed with human interest that we&#039;d get features in one particular national broadsheet AND probably off the sports feature pages AND even perhaps in the magazine. Nowt has come out. It&#039;s a great shame.</description>
		<content:encoded><![CDATA[<p>I so understand the frustrations here having just failed in a concerted effort to secure a decent national newspaper feature focusing on Exercise TRANSGLOBE which set off yesterday and enjoyed the attention of BBC Radio Solent and the Portsmouth News. THAT WAS IT.  I made sure the event had everything to help attract more mainstream media attention (or so I thought). Celebrity, high ranking personnel, a chaplain, fabulous crew members (all with back stories about flying Tornados or Hercules into war torn countries, servicemen and women who risk their lives daily for us.</p>
<p>We supplied broadcast quality footage; we did everything we could. We held a successful press day back in May (and which David attended) to alert the media to this wonderful story. We were told that it was SO packed with human interest that we&#39;d get features in one particular national broadsheet AND probably off the sports feature pages AND even perhaps in the magazine. Nowt has come out. It&#39;s a great shame.</p>
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		<title>By: David Fuller</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6205</link>
		<dc:creator>David Fuller</dc:creator>
		<pubDate>Sun, 12 Jul 2009 10:45:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6205</guid>
		<description>This is a pretty unfair comment. Irrespective of the writer, there is a larger issue here. It goes to the fundamental business models that various media are faced with in 2009. Almost all these links are &#039;lazy&#039; journalism. A phone call to a publicist or a straight reprint of a press-release. &lt;br&gt;&lt;br&gt;The feature is a dying art. Not only is it expensive to produce, consumers it seems have a shorter attention span than they used to. In a world where people try to reduce the most complicated news stories to 140 characters, what hope is there for articles of 2000 or 5000 words? &lt;br&gt;&lt;br&gt;There are still some exceptions. Magazines like the Economist&#039;s Intelligent Life, The Atlantic Monthly and occasionally the broadsheet Sunday magazines still publish stories that go underneath the press-release. &lt;br&gt;&lt;br&gt;It&#039;s great that the story was covered at all, but having read Jo&#039;s insights on her Twitter account in the weeks leading up to the record attempt, one has to imagine that a story developed from being on-board the boat during the attempt would have been a better story.</description>
		<content:encoded><![CDATA[<p>This is a pretty unfair comment. Irrespective of the writer, there is a larger issue here. It goes to the fundamental business models that various media are faced with in 2009. Almost all these links are &#39;lazy&#39; journalism. A phone call to a publicist or a straight reprint of a press-release. </p>
<p>The feature is a dying art. Not only is it expensive to produce, consumers it seems have a shorter attention span than they used to. In a world where people try to reduce the most complicated news stories to 140 characters, what hope is there for articles of 2000 or 5000 words? </p>
<p>There are still some exceptions. Magazines like the Economist&#39;s Intelligent Life, The Atlantic Monthly and occasionally the broadsheet Sunday magazines still publish stories that go underneath the press-release. </p>
<p>It&#39;s great that the story was covered at all, but having read Jo&#39;s insights on her Twitter account in the weeks leading up to the record attempt, one has to imagine that a story developed from being on-board the boat during the attempt would have been a better story.</p>
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		<title>By: Simon</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6204</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Sun, 12 Jul 2009 04:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6204</guid>
		<description>Or... she&#039;s just a bad writer.  I mean, just googling shows me that this story was picked up by almost EVERY major media outlet in the UK.   This woman couldn&#039;t get an advance because she has no experience... google her name and you&#039;ll see. &lt;br&gt;&lt;br&gt;Being bitter isn&#039;t going to impress an Editor, and if her only hook was that these are women, well no wonder she couldn&#039;t sell the story.  Who in the Vendee Globe got more coverage than Davies and Caffari?  Sour grapes, and a real disservice to professional sailing.&lt;br&gt;&lt;br&gt;Just a small sample of proof that the media liked the story, just not this writer:&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.telegraph.co.uk/sport/othersports/sailing/5367219/Dee-Caffari-and-Samantha-Davies-out-to-rule-the-waves.html&quot; rel=&quot;nofollow&quot;&gt;http://www.telegraph.co.uk/sport/othersports/sa...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://news.bbc.co.uk/2/hi/uk_news/england/hampshire/8112162.stm&quot; rel=&quot;nofollow&quot;&gt;http://news.bbc.co.uk/2/hi/uk_news/england/hamp...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.thisishampshire.net/news/4439334.All_girl_team_ready_to_set_sail/&quot; rel=&quot;nofollow&quot;&gt;http://www.thisishampshire.net/news/4439334.All...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://yachtpals.com/round-britain-record-4161&quot; rel=&quot;nofollow&quot;&gt;http://yachtpals.com/round-britain-record-4161&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.guardian.co.uk/uk/2009/jun/22/women-sailing-britain-ireland-record&quot; rel=&quot;nofollow&quot;&gt;http://www.guardian.co.uk/uk/2009/jun/22/women-...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.independent.co.uk/sport/general/sailing/caffari-and-co-beat-british-isles-record-1713787.html&quot; rel=&quot;nofollow&quot;&gt;http://www.independent.co.uk/sport/general/sail...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.cnn.com/2009/SPORT/06/15/how.sailors.do.it/&quot; rel=&quot;nofollow&quot;&gt;http://www.cnn.com/2009/SPORT/06/15/how.sailors...&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.dailyecho.co.uk/news/4439334.All_girl_team_ready_to_set_sail/&quot; rel=&quot;nofollow&quot;&gt;http://www.dailyecho.co.uk/news/4439334.All_gir...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Or&#8230; she&#39;s just a bad writer.  I mean, just googling shows me that this story was picked up by almost EVERY major media outlet in the UK.   This woman couldn&#39;t get an advance because she has no experience&#8230; google her name and you&#39;ll see. </p>
<p>Being bitter isn&#39;t going to impress an Editor, and if her only hook was that these are women, well no wonder she couldn&#39;t sell the story.  Who in the Vendee Globe got more coverage than Davies and Caffari?  Sour grapes, and a real disservice to professional sailing.</p>
<p>Just a small sample of proof that the media liked the story, just not this writer:</p>
<p><a href="http://www.telegraph.co.uk/sport/othersports/sailing/5367219/Dee-Caffari-and-Samantha-Davies-out-to-rule-the-waves.html" rel="nofollow"></a><a href="http://www.telegraph.co.uk/sport/othersports/sa.." rel="nofollow">http://www.telegraph.co.uk/sport/othersports/sa..</a>.</p>
<p><a href="http://news.bbc.co.uk/2/hi/uk_news/england/hampshire/8112162.stm" rel="nofollow"></a><a href="http://news.bbc.co.uk/2/hi/uk_news/england/hamp.." rel="nofollow">http://news.bbc.co.uk/2/hi/uk_news/england/hamp..</a>.</p>
<p><a href="http://www.thisishampshire.net/news/4439334.All_girl_team_ready_to_set_sail/" rel="nofollow"></a><a href="http://www.thisishampshire.net/news/4439334.All.." rel="nofollow">http://www.thisishampshire.net/news/4439334.All..</a>.</p>
<p><a href="http://yachtpals.com/round-britain-record-4161" rel="nofollow">http://yachtpals.com/round-britain-record-4161</a></p>
<p><a href="http://www.guardian.co.uk/uk/2009/jun/22/women-sailing-britain-ireland-record" rel="nofollow"></a><a href="http://www.guardian.co.uk/uk/2009/jun/22/women-.." rel="nofollow">http://www.guardian.co.uk/uk/2009/jun/22/women-..</a>.</p>
<p><a href="http://www.independent.co.uk/sport/general/sailing/caffari-and-co-beat-british-isles-record-1713787.html" rel="nofollow"></a><a href="http://www.independent.co.uk/sport/general/sail.." rel="nofollow">http://www.independent.co.uk/sport/general/sail..</a>.</p>
<p><a href="http://www.cnn.com/2009/SPORT/06/15/how.sailors.do.it/" rel="nofollow"></a><a href="http://www.cnn.com/2009/SPORT/06/15/how.sailors.." rel="nofollow">http://www.cnn.com/2009/SPORT/06/15/how.sailors..</a>.</p>
<p><a href="http://www.dailyecho.co.uk/news/4439334.All_girl_team_ready_to_set_sail/" rel="nofollow"></a><a href="http://www.dailyecho.co.uk/news/4439334.All_gir.." rel="nofollow">http://www.dailyecho.co.uk/news/4439334.All_gir..</a>.</p>
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		<title>By: Antipodeon</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6202</link>
		<dc:creator>Antipodeon</dc:creator>
		<pubDate>Fri, 10 Jul 2009 09:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6202</guid>
		<description>More journalists should let it be known just what the self-appointed news filters called editors are not letting through, but face it - the British public doesn&#039;t demand (or deserve?) good media. The fascination with reality tv stars and celebrity chefs and glamour models is a vicious circle. &lt;br&gt;&lt;br&gt;I for one think that Dee Caffari and Sam Davies are stars! I&#039;m also really happy that Jo has been turned from a sceptic to an evangelist. &lt;br&gt;&lt;br&gt;I&#039;d also join a boycott of papers. I can&#039;t actually remember the last time I read something in a Sunday glossy pullout that I cared less about - well maybe A.A. Gill&#039;s restaurant reviews in Style. We want names though - who are these faceless &#039;editors&#039; who think they know what we would like to read?</description>
		<content:encoded><![CDATA[<p>More journalists should let it be known just what the self-appointed news filters called editors are not letting through, but face it &#8211; the British public doesn&#39;t demand (or deserve?) good media. The fascination with reality tv stars and celebrity chefs and glamour models is a vicious circle. </p>
<p>I for one think that Dee Caffari and Sam Davies are stars! I&#39;m also really happy that Jo has been turned from a sceptic to an evangelist. </p>
<p>I&#39;d also join a boycott of papers. I can&#39;t actually remember the last time I read something in a Sunday glossy pullout that I cared less about &#8211; well maybe A.A. Gill&#39;s restaurant reviews in Style. We want names though &#8211; who are these faceless &#39;editors&#39; who think they know what we would like to read?</p>
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		<title>By: Claudia</title>
		<link>http://www.yachtsponsorship.com/2009/07/mass-market-editors-fail-to-recognise-sailings-great-stories/comment-page-1/#comment-6201</link>
		<dc:creator>Claudia</dc:creator>
		<pubDate>Fri, 10 Jul 2009 09:26:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=2651#comment-6201</guid>
		<description>This is a disgrace. I think I am going to stop buying the Sunday Times and other papers in the UK. I can&#039;t help bu think that if it was men, this story would get a better reception, which just makes it worse. Personally, I would pay a couple of pounds per article for something like this, but unfortunately this doesn&#039;t get the story out to a wider audience who would really benefit from knowing that there are female role models out there like Dee and Sam who are women of substance and not just caught up in the celebrity bullshit.. &lt;br&gt;&lt;br&gt;Shame on the Editors of the UK. Let the papers die - they are dinosaurs that deserve to suffer the same fate as the monsterous lizards of old.</description>
		<content:encoded><![CDATA[<p>This is a disgrace. I think I am going to stop buying the Sunday Times and other papers in the UK. I can&#39;t help bu think that if it was men, this story would get a better reception, which just makes it worse. Personally, I would pay a couple of pounds per article for something like this, but unfortunately this doesn&#39;t get the story out to a wider audience who would really benefit from knowing that there are female role models out there like Dee and Sam who are women of substance and not just caught up in the celebrity bullshit.. </p>
<p>Shame on the Editors of the UK. Let the papers die &#8211; they are dinosaurs that deserve to suffer the same fate as the monsterous lizards of old.</p>
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