Perth 2011 Sponsorship Deal to Reduce Carbon Footprint.


Yesterday, BMW quit Formula 1. One of the reasons given for the withdrawl was that the sport did not fit with the environmental objectives of the company. The Chairman of BMW said:

Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the lead. In line with our Strategy Number ONE, we are continually reviewing all projects and initiatives to check them for future viability and sustainability.

Many people claim that sailing is a ‘greener’ alternative as a sponsorship platform than other sports. While this is obviously true when the comparison is motorsport or offshore powerboats, there are sports like triathlon or golf which can legitmately promote environmental credentials. While the fuel for sailing might come from the wind, sailors and their support teams fly to their events and some of the materials used in the construction of boats are not quite as sustainable as we would wish.

Perhaps then, we will see more deals like that done between the Perth 2011 ISAF Sailing World Championships and Carbon Conscious, a supplier of carbon offsets. In fact, Carbon Conscious will be the “exclusive supplier of carbon offsets” to the championship.

Director Commercial Operations for the event, Darren Beazley said Perth 2011 was thrilled to be consolidating international sailing’s reputation as being environmentally conscious and green friendly through its partnership.

“The sport of sailing is extremely proud of its reputation internally as an environmentally responsible sport. Carbon Conscious Ltd will work with Perth 2011 to offset our ‘carbon foot print’ before and during the Perth 2011 ISAF Sailing World Championships and help us establish the Perth 2011 Forest as a primary means to reduce our footprint. The Perth 2011 Forest will see Mallee Eucalypts planted in the WA wheatbelt to offset emissions generated from the Event to allow for Perth 2011’s carbon emissions to have a minimal effect on the environment.”

Carbon Conscious Ltd Chief Executive Officer Peter Balsarini said Carbon Conscious Ltd was proud to be working with the Perth 2011 team:

“From our earliest discussions it was apparent that the Perth 2011 team felt very strongly about mitigating the effects of climate change on the iconic Western Australian coastline. We expect this to be a rewarding long-term partnership between Carbon Conscious Ltd and Perth 2011 and anticipate many thousands of trees to be planted in the Perth 2011 Forest as a result. Over the duration of the Perth 2011 campaign we will work closely with the event organisers, local, national and international businesses, competitors and the general public to put in place a number of carbon reduction and offset strategies to make the Perth 2011 ISAF Sailing World Championships a Carbon Conscious event.