TackTick Sponsor Press Coverage for Melges 24 9


Sponsorship happens at many levels – from the title sponsorship of the event or series, official providers and media partners. The Melges 24 European Championship taking place in Hyères 22nd-28th August will have its press coverage sponsorsed by Tacktick.

Commenting on the sponsorship, Greg Wells, Sales Director of Tacktick said,

“We are delighted to be sponsoring the press coverage of the Melges 24 Europeans, we have been working closely with a number of key players in the Melges 24 fleet to ensure that sailors get the maximum performance from their Tacktick electronics. We believe our range of instruments offer the best electronics solution for the Melges fleet to suit varying budgets and sailing requirements.”

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Greg Wells, Sales Director of Tactick is in the DARK BLUE BOOK

  • PRPeta

    This is really interesting to me as I posted info/a plea on Facebook and on Twitter recently asking if anyone would be interested in funding/sponsoring the PR (and therefore basically my time to secure the media coverage) for Exercise TRANSGLOBE over the next 12 months. Not heard a dicky bird yet….but we have a couple more days before the money runs out and I am no longer retained by the organisers to promote this initiative. Contact me if interested peta@prworksuk.com

  • JT

    On the same day the government of the UK announce they are going to cut funding for wounded soldiers, you want someone to pay for some PR fluff about a bunch of armed forces people going for a sail? You have to be kidding. This is either an MOD thing or it isn't. If it is, then why can't they bring all the propaganda muscle they use for things like our various wars to bear?

  • James Mitchell

    I must admit, I don't really get the Transglobe thing either. If Coca-Cola decided it was going to train a bunch of it's people by racing Coke boat versus a Sprite boat versus a Dr Pepper boat around the world, would they go out and ask other private companies for money to pay for it?

    Why are they doing it? Is it internal facing or are they trying to use it as a recruiting drive? If it's the latter, why can't the money come out of the recruitment budgets?

  • PRPeta

    JT

    I have a fuller response to your comment which I would very much like to share with you but not on this page as it is not remotely relevant to do so. Please email me your contact details. Many thanks.

    In the meantime, and having made your point most succinctly, you may care to appraise yourself more fully of the situation by reading a comprehensive feature article about Exercise TRANSGLOBE, already published on this very site and written by its Project Officer, Sqn Ldr Neil Cottrell:

    http://www.yachtsponsorship.com/index.php?s=Tra

  • PRPeta

    Likewise James, please read the article – the URL is in my reply to JT – and if you would like me to send you a fuller response, then please email me your email address and I'd be happy to contact you. peta@prworksuk.com
    Thanks.

  • Exercise Transglobe is a unique event and it raises some fundamental questions about sponsorship, but there is also an emotional element that has nothing to do with sailing or sponsorship – The article by Sqn Ldr Neil Cottrell is worth reading in its entirety. Comments also make more sense on that page : http://www.yachtsponsorship.com/2009/05/exercis

  • JT

    On the same day the government of the UK announce they are going to cut funding for wounded soldiers, you want someone to pay for some PR fluff about a bunch of armed forces people going for a sail? You have to be kidding. This is either an MOD thing or it isn't. If it is, then why can't they bring all the propaganda muscle they use for things like our various wars to bear?

  • James Mitchell

    I must admit, I don't really get the Transglobe thing either. If Coca-Cola decided it was going to train a bunch of it's people by racing Coke boat versus a Sprite boat versus a Dr Pepper boat around the world, would they go out and ask other private companies for money to pay for it?

    Why are they doing it? Is it internal facing or are they trying to use it as a recruiting drive? If it's the latter, why can't the money come out of the recruitment budgets?

  • PRPeta

    Likewise James, please read the article – the URL is in my reply to JT – and if you would like me to send you a fuller response, then please email me your email address and I'd be happy to contact you. peta@prworksuk.com
    Thanks.