Alinghi V BMW ORACLE. Different Stakeholders, Different Approach? 2


This article has absolutely no factual basis, merely some observations based on recent communications from the two remaining America’s Cup teams. We’ve touched upon the fact that Alinghi has, since the unveiling of Alinhi 5, pursued a rather aggressive social media strategy, while BMW ORACLE and GGYC have been more traditional in their approach.

Perhaps the difference lies in the fact that Alinghi doesn’t have a big corporate sponsor and BMW ORACLE does. Perhaps. Could it be that the focus of the American Team is Business to Business (B2B), while the Swiss project is Team to Fans?

Compare the following two videos and make up your own mind.

Alinghi

BMW ORACLE VERSION