We reported a couple of weeks back that Geelong Week was to be renamed due to the event replacing Skandia with Audi as Title Sponsor.
Graeme Ritche, Royal Geelong Yacht Clube Commodore says:
“We have seen a few changes over time, but we regard this as the most significant, and the most exciting, in the 165 year history. The annual sailing extravaganza will now be promoted as Audi Victoria Week. Audi is a premium brand and a major partner in Australian sailing. This is a vote of confidence in the future of our sport. It will enhance global creditability and add momentum to what is already a burgeoning event.”
Audi Australia’s managing director, Joerg Hofmann, said the company is committed to remaining the largest corporate sponsor of sailing in Australia:
“We are proud to be the title sponsor of Audi Victoria Week. This event is a major addition to our annual sailing sport calendar and clearly shows our support of the sport. Victoria is an important market for Audi and we are keen to invest in the community. Audi is the only premium brand in Australia with positive sales growth of 12% in a market which is down around 10%, and our sponsorship of this prestigious event allows our company to give back to the community that supports our growth.”
Adding further momentum Premier John Brumby today announced a new three year partnership with the Victorian Government.