The Monsoon Cup reports on its Facebook page that diversified Malaysian conglomerate Cartrade Group is set to increase it’s support level for the Monsoon Cup this year, after sponsoring more than RM8 million worth of cars previously.
The four-year sponsorship deal signed in 2008 will see the company continue to provide all on the ground transportation solutions and logistical management in Pulau Duyong, Kuala Terengganu during the Monsoon Cup, to be held 1- 6 of December 2009.
The group is already well associated with sponsorship of many prestigious sporting events and will also be sponsors of the upcoming MotoGP at Sepang Circuit.
Dato’ Ilyas Mohamed Executive Chairman of Cartrade Group said the Monsoon Cup is however the most interesting and exciting event to sponsor.
“The Monsoon Cup is unique as it is our first sponsorship of an event on water. Providing logistical solutions to the event during the monsoon season in Terengganu in itself is a complicated process. Last year for example we experienced flooding of up to a metre in some areas. It makes for some interesting challenges.
This year that is expected to increase that to up to 60 vehicles that will be branded as “MonsoonWagen”.
Meanwhile, Monsoon Cup Race Advisor Dato’ Peter Gilmour commended the Cartrade Group for it’s continued support of events such as the Monsoon Cup which he said shows a commitment to the development of the sporting industry amongst others.
“Cartrade Group’s sponsorship goes beyond the traditional methods of advertising, it is engaging and we appreciate the group’s ability to think in broader terms, with a complete understanding of the needs of the event. It allows for a more impactful partnership.”
For the Cartrade Group that includes a unique opportunity to raise awareness of the brand and it’s association with an exclusive lifestyle sport. This also benefits its clientele who are invited to attend the event and enjoy the benefit of sponsorship packages.
Dato’ Ilyas said:
“The event held during Monsoon season in Terengganu allows us an opportunity to provide our customers with a lifestyle experience of international sport. We invite our customers to join us in Terengganu for the event,”