Live Bites From Hugo Boss and Alex Thomson During the Fastnet.

Smart Sponsorship Activation at the Open Championship.

Smart Sponsorship Activation at the Open Championship.

Several Open60s will be competing in the FastNet race this year and all have to get value for their sponsors. Alex Thomson and the crew onboard HUGO BOSS will be inviting the world to share life onboard the record breaking Open 60 with seven live feeds a day during the Rolex Fastnet Race. Racing kicks off at midday this Sunday 9th August, when the onboard HUGO BOSS cameras will go live 10 minutes before the start at 1150. Live feeds will then follow every 3 hours after the start enabling HUGO BOSS to share all the action live from the race course with people online.

Skipper Alex Thomson says:

“We have always been able to send back video and do live interviews, but we thought it would be great to go to the next level and test the boundaries of what is possible. I hope it will give people a real insight into life onboard and share the race with us.”

The first feed from onboard will start at 1150 until 1210 on Sunday, where you will be able to watch the start live here:

The live feeds lasting at least 3 minutes every 3 hours, starting at 1500 on Sunday 9th, then at 1800, 2100, 0000, 0300, 0600, 0900 and back to 1200 until the race finishes.

HUGO BOSS will be carrying one of the latest satellite communication packages delivering all the content from onboard via an Inmarsat’s Fleet Broadband 500. It will provide cutting edge communication from onboard, keeping everyone up to date with all the latest action in real time through the day and night. The cameras will also be turned on as HUGO BOSS rounds the famous Fastnet Rock off the Southern tip of Ireland. All of the crew will be involved in the video updates, one of the crew will be former Olympic skier and adventurer Graham Bell. Graham is a novice sailor and has just completed his sea survival training ahead of the start this weekend. “It’s going to be a great race, they really put me through my paces in the training and I can’t wait to get started on this,” Graham Bell.

The 300 strong fleet will feature a range of yachts from the smallest at just 30 foot to the largest at 100 foot. HUGO BOSS will be lining up in the IMOCA Open 60 class against some of the best offshore sailors in the world, including S├ębastien Josse, Sam Davies and Mike Sanderson.


Alex Thomson and Hugo Boss Racing are in the DARK BLUE BOOK