We get all kinds of people contacting us about sponsorship of sailing. Some are amateurs looking for a bit of extra cash to buy new gear, some are pr0 sailors who want to make a jump into a different class or mount a campaign for one of the high-profile races or series. Each campaign has its own pros and cons and some have a higher chance of delivering exposure and return on investment for sponsors.
Mike Perham yesterday became the the youngest person to sail single-handed around the world. Record attempts are high risk sponsorship deals. On the one hand, if the attempt suceeds, then the press coverage and exposure results can be huge. On the other hand, if the attempt fails, then you need some other angle to keep people interested. There is also the chance that someone will come along and break the record several months later.
Totallymoney.com provided Mike with 75% of his funding for the campaign. In return they got title rights to the boat and the bulk of the hull. Hopefully the company will benefit from taking the risk in backing the project. In the written press, most sites have reported the name of the boat. For example:
17 year-old Mike Perham became the youngest person to sail single-handed around the world this morning. His 50ft yacht Totallymoney.com crossed the finish line at 09:47:30 local time.
17 year-old British sailor Mike Perham has become the youngest person to sail single-handed around the world. His 50ft yacht Totallymoney.com crossed the traditional Lizard/Ushant line marking the start and finish point of his 30,000 mile record-setting in bright sunshine at 09:47:30 secs (local) am this morning – two months inside the previous age record set by American teenager Zac Sutherland.
‘Mike Perham aboard his Open 50 yacht, Totallymoney.com‘
We hope that TotallyMoney.com and all Mikes other sponsors are rewarded with a lift in exposure and sales. It’s not guaranteed though. Some media, faced with declining advertising spending and editorial constraints don’t give the sponsors so much airtime. In this video, the shots are framed in such a way that the logos can not be seen in full. Whether or not it is deliberate is hard to say, but some media don’t like giving exposure to people who haven’t paid for it – that is paid for advertising space.
If you want to support the companies that supported Mike, then the full list is here: http://www.sailmike.com/extra.aspx