Southampton Boat Show title sponsor PSP has committed to the event until 2010. The company has announced that their sponsorship deal that began in 2008 will be extended for a third year. PSP boss Frank Dixie talked about the reasons for the sponsorship saying:
PSP is really very desperate to be synonymous with boat transportation. We felt that sponsoring the Southampton Boat Show was the best way to achieve this. We are going to continue our sponsorship in 2010 – and who knows after that. We feel by making this announcement it will go some way to kick-starting the economy and getting the marine industry to where it belongs.”
Mr Dixie added:
“We have been so well supported by the marine industry that we are putting our money where our mouth is and reinvesting in the industry thereby helping to increase business all round.”
The Show has recently done a deal with the council to secure the site at Mayflower Park until 2020. Tory council leaders are set to extend an agreement with Associated British Ports (ABP) to use berth 101 as an addition to the show’s main Mayflower Park site. The feature berth will this year be home to grand Jubilee Sailing Trust tallship Lord Nelson, and in past years has allowed visitors to enjoy replicas of historic ships including HMS Bounty and Jeanie Johnston.
Cabinet member for economic development Councillor Rosyton Smith said:
“The Southampton Boat Show has been one of the city’s great success stories. By entering into a new agreement with the port for berth 101 we are confirming our ongoing commitment to the operators of the Boat Show, who for over 40 years have made the Southampton Boat Show one of the best in Europe.”
Between 122,000-130,000 visitors are expected to flock to Mayflower Park for the PSP Southampton Boat Show. Organisers estimate that the event contrinutes £11 million to the (local) economy.