Green Blue – Helping Sailing Improve Sustainabilty Credentials.

Sailing is positioned by many sponsorship seekers as an environmentally friendly sport. This is certainly true when compared to something like offshore powerboat racing or Formula 1, but in reality, despite being powered by the wind, sailing can always improve its sustainability credentials. At a Grand Prix level,  professional teams fly around the world to events and the manufacture of new age materials can produce some pretty environmentally unfriendly waste.

The Green Blue is  a great concept, backed by the British Marine Federation and the Royal Yachting Association (RYA). The organisation’s 2009 conference will feature Sir Keith Mills, Deputy Chair of the London Organising Committee for the Olympic Games 2012, and Principle of Team Origin as the keynote speaker.

The focus for the day will be ‘Success and Sustainability for the UK Recreational Marine Sector – Using sustainability to drive performance and cut costs’ and Sir Keith will open proceedings with his insights into sustainability for London 2012 and for the future of the marine sector.

The event programme is aimed at recreational marine businesses and includes thought provoking presentations from leading environmental solutions providers, case studies from companies with success stories to share, and interactive workshops on resource efficiencies to be gained in water, waste and energy.

This year’s event, sponsored by The Crown Estate, will be held at one of London’s most sustainable conference venues, the Coin Street Neighbourhood Centre, on Wednesday 4 November