Regular readers will know that there is more to sponsorship of sailing that competitors or teams. Competitors still love to win prizes though, it’s in the definition – so events off the water can be as sponsorable as those with a start and finish line.
Pantaenius (UK) Ltd announced at the Southampton Boat Show yesterday that they will be sponsoring the YJA Yachtsman of the Year and YJA Young Sailor of the Year Awards for the next three years. The awards were previously sponsorsed by Raymarine. The sponsorship is believed to be worth £75,000 over 3 years.
The Yachtsman of the Year Award was initiated in 1955 by the late Sir Max Aitken, Battle of Britain Spitfire pilot, chairman of Express Newspapers and himself a leading yachtsman in both sail and power. He subsequently won the award in 1977 in recognition of his services to the sport. He commissioned the Yachtsman of the Year trophy which now bears the names of the greatest achievers in British yachting over the past five decades.
As a result of the the backing, the awards will become the YJA Pantaenius Yachtsman of the Year Award and the YJA Pantaenius Young Sailor of the Year Award.
The partnership will include a tie-up at the PSP Southampton Boat Show with nominations for the awards open at the Pantaenius stand E010.