Adidas Backs New-Look Sailing ‘Super-Team’ All4One.

a-all4oneIn September, K-Challenge, the America’s Cup campaign run by Stephan Kandler announced that it would be reinventing itself by partnering with Jochen Schümann. Today in Paris at a press conference, the team has been presented with a new name – ALL4ONE.

The new ‘super-team’ continues the recent trend of a team becoming a platform for its partners and sponsors across several events – maximising returns while sharing costs. The team plans to compete in the Louis Vuitton Trophy as well as the World Match Racing Tour. They will also campaign an RC44 and a TP52.

The German connection also brings a new partner to the team. Sportswear giant Adidas has been announced as a sponsor of the new look team today.

For those who know their sports business, the arrival of Adidas into sailing is not a big surprise. The company’s rivalry with Puma dates back to when two brothers from the same family founded the competing companies in 1948. Since Puma’s high profile launch into sailing with the last Volvo Ocean Race, it was perhaps only a matter of time before we saw Adidas enter the market.

Stephane Kandler, K-Challenge’s CEO :

“This is an important step in our history after 20 years of investment and involvement in sailing first through K-Yachting our charter company created in 1989 and then K-Challenge who has participated in the last America’s Cup. With our assets from the last America’s Cup, our common experience and all the other people working with us (like the French Sailing Federation, FFV), ALL4ONE is a trustful and powerful platform offering new opportunities for sponsors in our sport. And we are proud that our historical partners Canal+ and Saint Honoré watches are now joined by adidas, which is one of the biggest brands in sport.”

Jochen Schümann, Skipper and Sport Director :

“ALL4ONE will build a new sailing team platform based on inspiration, respect, innovation and performance.

We have set our priorities on four international sailing circuits – Louis Vuitton Trophy, TP52, RC44, World Match Racing Tour – around which we build our team, perform against best sailors of the world and be present for our partners and visible for public all year around.

ALL4ONE is very proud to announce that adidas has already joined the team as Official Supplier. Hermann Deininger, CMO, adidas Sport Style Division says:

“Jochen Schümann, is a world class sailor who has been part of the adidas family for the past 30 years. He works closely with us providing significant support, testimonials and advice to test and develop our perfectly crafted adidas Porsche Design Sport sailing range. We are extremely proud & grateful to have him share his and his team’s sailing expertise, allowing us to continuously perfect our sailing specific products.”

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