Thanks for the comments. We’re looking forward to the next iterations in your campaign to make it easier and more engaging for people to watch sailing. Keep us informed.

The real message in the article is, that in the opinion of Danish Sailing Association, sailing is just “scratching the surface”; If we are able to build our future communications strategy with prime focus on internet platforms and new media, sailing would probably be able to develop its media potential quite much. Live pictures – both as live streaming and produced for web-TV – mixed with a tracking platform, will be an important part of this. But also easy access to information, profiles, pictures, interviews and chat forums should be a part of such platform.

Going from 30.000 viewing sessions at the ISAF Youth Sailing Worlds in 2008, to 50.000 at the Finn Gold Cup and 100.000 at the 470 Worlds in 2009, has shown a great interest for this kind of media, especially among more dedicated sailors.

The project in Denmark this summer is just a beginning, and the Danish Sailing Association is already partnering with different expert organisations to develop this platform further and to make it more dynamic and interactive by combining tracking, live streaming and other facilities, which will make the “viewer” able to edit your own “Sailing programme” on internet. Otherwise sailing through tracking will mainly attract the “hard core sailing fans” and not anybody else being interested in the sport of sailing.

Sailing has to grab this opportunity using internet platforms and new media, because sailing will never in a larger scale be able to compete with football and other large TV-sports (still less sports gets TV airtime); Looking at the TV viewers of the Olympics they are to a very large extend 40+ years, so the Olympic movement has the same challenge as sailing – how do we attract the younger generations and how do we expose our sport better in the future. If sailing is able to stay at the forefront of the development in this area, sailing will also after 2016 have a bright future in the Olympic Games.

Looking forward to read more feedback with new ideas and other perspectives, which could help everybody to define a “route” for the future.

Thanks to yachtsponsorships.com for engaging in this discussion, which is vital for our sport.
Regards
Dan Ibsen
Danish Sailing Association

The real message in the article is, that in the opinion of Danish Sailing Association, sailing is just “scratching the surface”; If we are able to build our future communications strategy with prime focus on internet platforms and new media, sailing would probably be able to develop its media potential quite much. Live pictures – both as live streaming and produced for web-TV – mixed with a tracking platform, will be an important part of this. But also easy access to information, profiles, pictures, interviews and chat forums should be a part of such platform.

Going from 30.000 viewing sessions at the ISAF Youth Sailing Worlds in 2008, to 50.000 at the Finn Gold Cup and 100.000 at the 470 Worlds in 2009, has shown a great interest for this kind of media, especially among more dedicated sailors.

The project in Denmark this summer is just a beginning, and the Danish Sailing Association is already partnering with different expert organisations to develop this platform further and to make it more dynamic and interactive by combining tracking, live streaming and other facilities, which will make the “viewer” able to edit your own “Sailing programme” on internet. Otherwise sailing through tracking will mainly attract the “hard core sailing fans” and not anybody else being interested in the sport of sailing.

Sailing has to grab this opportunity using internet platforms and new media, because sailing will never in a larger scale be able to compete with football and other large TV-sports (still less sports gets TV airtime); Looking at the TV viewers of the Olympics they are to a very large extend 40+ years, so the Olympic movement has the same challenge as sailing – how do we attract the younger generations and how do we expose our sport better in the future. If sailing is able to stay at the forefront of the development in this area, sailing will also after 2016 have a bright future in the Olympic Games.

Looking forward to read more feedback with new ideas and other perspectives, which could help everybody to define a “route” for the future.

Thanks to yachtsponsorships.com for engaging in this discussion, which is vital for our sport.
Regards
Dan Ibsen
Danish Sailing Association