Garmin Extend Sponsorship of Cycling.


Navigation and communication device company, Garmin, will extend its title sponsorship of the Garmin-Slipstream cycling team, featuring riders as well-known as Britain’s three-time Olympic champion Bradley Wiggins, until 2013.

The American team’s manager Jonathan Vaughters said the deal will allow the team to reach its long-term goals.

“When Garmin first decided to partner with us, we said we believed that a new era of cycling was upon us,” he said. “Today, with this significant extension, we can now say – the era is here. Garmin’s commitment to innovation and integrity mirrors our own, and knowing that we have their partnership for the next four years means that we can continue to develop the next generation of cycling champions.”

The Garmin-Slipstream team, one of cycling’s most successful, achieved three stage wins in the Vuelta Espana this year, and team member Bradley Wiggins secured a fourth placing in this year’s Tour de France as well as the yellow jersey in the Australian Sun Tour.

Jon Cassat, Garmin’s vice president of communications said:

“The success of the team spans the globe and surpassed our expectations for the first year and a half of our title sponsorship, bringing Garmin’s reputation for quality, commitment, performance and productivity into countless households in Europe, North America, Asia and Australia. Our objectives were – and continue to be – to integrate our products on sports’ biggest stages and to build global brand awareness.

“Whether capturing victories around the world, winning national championships or working to develop future generations of talent, Team Garmin has helped us achieve those objectives and has made an impression on billions of potential customers.”

Source: Sports Pro Daily Deal