Musto have been rather quiet in recent times – though many of the most recent Vendee Globe sailors wore their gear, 2009 has been the year for other clothing brands to rank higher in terms of brand recall. Perhaps the brand extensions into equestrian and ‘lifestyle’ products have stretched promotional resources a little. The company might not have had the budget that Puma did to launch its entry into the sailing market, but over the last 12 months, companies like Helly Hansen and Henri Lloyd have invested heavily in their brands, while Musto seems to be following a slightly different tack of promoting through resellers.
Musto though has re-signed its agreement with the Global Ocean Race 2011-12. Musto will be providing the race organisation with team clothing and offering special terms to all bona fide competitors in the event.
Dick Johnson, Corporate Sales Manager at Musto Ltd, said:
‘We are absolutely delighted to continue our support of Josh Hall, his team and their courageous competitors in the Global Ocean Race 2011-12,’ ‘We plan on keeping the race organisers and their competitors comfortable, dry and warm as they take on the challenges of this incredible event.’
Solo round the world sailor and Race Director of the Global Ocean Race 2011-12, Josh Hall, has had a long relationship with the company.
‘I wore Musto gear throughout my offshore sailing career and Musto were an enthusiastic partner of our first event, so we are extremely pleased to have them onboard for the second edition of what is truly shaping into a modern classic. A round the world race takes competitors through conditions that are extreme at each end of the scale,’ he continues. ‘Searing heat; freezing cold; windless calms and raging storms,’ explained Hall. ‘Shoreside and deep offshore, Musto performs at every level. This partnership will be of great benefit to everyone involved with the Global Ocean Race 2011-12.’