Being a press officer for a modern day sailing event is a tough gig. When an event has over 1700 boats competing, from fully sponsored Open60 racing teams to one-man dinghies, pleasing everyone is even harder. Luckily, social media is there to lend a hand to the PR teams. With the advent of platforms like Twitter that can be used from a mobile phone, the public and competitors themselves can broadcast their progress, news, photos and videos to the watching world.
There are still challenges though. If a Tweet is only 140 characters long, how do you keep the sponsors happy when the full title of the event is the ‘J.P. Morgan Asset Management Round the Island Race’ ?
Still, at least the new Press Officer for the event; Peta Stuart-Hunt, is open to the possibilities afforded by new technology. Unlike some PR people in yachting who still cling to the idea that “if it doesn’t get coverage in a newspaper – it doesn’t happen”, Peta uses Twitter, Facebook and blogs to augment the traditional media channels.
The Island Sailing Club (ISC) has announced that Peta Stuart-Hunt will be its Press Officer for the 2010 J.P. Morgan Asset Management Round the Island Race. Peta previously served as Cowes Week’s Press Officer between 2001-2008 and also heads up PR Works, a specialist marine leisure communications consultancy.
Peta has already started working with the ISC and is liaising with its close-knit family of sponsors and their agencies to ensure the continuing success and promotion of this much loved event in 2010 when, once again, the title sponsor is J.P. Morgan Asset Management.
Speaking on behalf of the ISC, the Club Secretary, Lea Bennett, said:
“We are delighted that Peta has taken on this important role and we look forward to establishing a long and fruitful relationship with her.”
In turn, Peta commented:
“This is a superb opportunity to do more of what I love doing and at the same time I’m fortunate to be involved, yet again, with one of the world’s premier sailing events, the J.P. Morgan Asset Management Round the Island Race.”
Follow Peta on Twitter at: http://twitter.com/prpeta