Permanis Revive Isotonic Backs the Monsoon Cup.


The World Match Racing Tour has been a closely fought series this year. Unlike the F1 World Championship, which has been decided with one race to go, the 2009 World Match Racing title could go down to the last race of the last event.

With bonus points on offer at the Monsoon Cup, 5 skippers have a mathamatical chance of taking out the title including Adam Minoprio, Torvar Mirsky, Mathieu Richard, Peter Gilmour and Ben Ainslie.

Founded by the same team that has recently aquired the rights to the World Match Racing Tour, The Monsoon Cup is a fantastic example of using sailing as a platform for entertainment and investment.

The Monsoon Cup has announced via its Facebook page that Permanis Sdn Bhd, one of the largest beverage manufacturers in Malaysia will be an event sponsor with its isotonic drink – Revive Isotonic.

Ms Hemalatha Ragavan, Marketing Manager of Permanis Sdn Bhd said:

“This new generation isotonic drink will efficiently re-hydrate and replenish our body fluids so that it helps to revive and sustain the drive in performing our daily activities with as much vigour and verve,”

Monsoon Cup Race Advisor, Dato’ Peter Gilmour welcomed Permanis’ sponsorship, noting that Revive Isotonic was the first isotonic drink to be associated with the Monsoon Cup and reflected its commitment to the development of the sporting industry.

“This is definitely a boost for us and we are sure Revive Isotonic will do a great job of ensuring everyone is refreshed for the race. I am happy with Permanis’s sponsorship as it goes beyond the usual advertising and we see it as a wonderful partnership to make the Monsoon Cup a great experience for all.”