MarketingWeek reports that Teamorigin has hired Pitch Non-Executive Chairman, Jon Teeman to secure commercial partnerships for the outfit ahead of the 34th America’s Cup competition.
Before taking on his new partner development director role, Teeman was a sponsorship consultant helping O2, to broker the brand’s sponsorship deals with England Rugby Football Union and Arsenal Football Club. Teeman was also previously head of partnership marketing at Arsenal.
As part of the “Race for Change” campaign with The Carbon Trust, Teeman is hunting four commercial partners that share Teamorigin’s “vision and commitment to the sustainability agenda” and work to drive action for climate change.
Teeman will continue in his role as non-executive chairman of sports and communications consultancy Pitch, alongside his new role with the yacht racing team.
“We hope to attract partners that see this as an opportunity to benefit from the high profile and emotive pull of a global sports story.”