Comments on: Who’d Sponsor AC33?

By: guest

guest — Thu, 15 Oct 2009 06:34:22 +0000

With the Hublot sponsorship worth around 4 million euros and the coming Nestle sponsorship coming in around the same, it is cheap exposure in a well-targeted market. There is no such thing as bad publicity, especially in a polarized event.

By: guest

guest — Thu, 15 Oct 2009 00:34:22 +0000

By: Leighton O'Connor

Leighton O'Connor — Tue, 13 Oct 2009 12:46:33 +0000

A major reason for sponsoring a team is that your logo ends up in as many “published” photos and video clips as possible. And your company gets mentioned in published articles. So far for me personally, there is no interest from the media for photos of the 33rd America's Cup and less interest from sailors who use to follow the America's Cup. It's tough to sponsor a team when you are unsure of where and when an event will take place and if anybody will even care. What a shame.

By: yachtyakka

yachtyakka — Tue, 13 Oct 2009 11:30:10 +0000

dirty Den, sumed up Ac sponsorship when he told his supporters we might not win but you will get 10 months of prime time. I think anyone who jumps on board now and someone puts a missile thru a mainsail will be a world wide house hold name by February. bit like the sniper shot thro that red kite at the top mark in Valencia.