Alinghi Sponsorship Reinforces Perceptions of Secrecy.

There once was a time when the America’s Cup stood for all things great about the sport of sailing. Sponsors who decorated the sides of the hulls of the competitors in the 32nd Edition in Valencia could promote their association with all the good stuff that sailing represents.

It says a lot then, that Alinghi, the defender of the America’s Cup has announced that they will use the 33rd Edition of the America’s Cup to promote a company whose business is the protection of secrets.

The Swiss team is ‘proud to announce’ Swiss digital security company WISeKey as a team sponsor for its defence of sport’s oldest trophy in 2010. The “friendly competition between nations” is now a platform to showcase security solutions, highlighting the atmosphere of corporate espionage, dirty-tricks and protectionism that has defined the court cases leading up to the Deed of Gift match.

Althogh WISeKey supported the Swiss Defender during its successful 32nd campaign, by renewing the partnership Alinghi sends a message, not of sporting goodwill, but of secrecy.

Ernesto Bertarelli, Alinghi team president said:

“We are delighted to welcome WISeKey as a sponsor of Alinghi for the 33rd America’s Cup. As a team we need to share and access confidential information, such as design data, so security is paramount in our campaign to try and win the America’s Cup again. Our partnership with WISeKey will ensure that we have the optimum protection,”

Carlos Moreira, Founder and Chairman of WISeKey, added his reaction to today’s announcement:

“We are proud to be named the sole provider of Alinghi’s electronic security solutions. WISeKey and Alinghi share many values. We both deeply believe in integrity, in excellence and above all in first rate technology. We also have a knack for building winning organisations in Switzerland.”