Some of the best sponsorships are relationships that span many years. In the past 12 months, many brands have taken advantage of break clauses or not taken options on contracts that have run for years. In some senses this is a good thing. Sports properties that may have become complacent have had to justify their claims and re-sell their sponsorships. Of course the easiest way to keep long term sponsors is to provide value – over and over again.
One such relationship that has stood the test of time over 12 years, is between French sailor Franck Cammas and insurance company Groupama. The partnership will now be extended to enter a team in the next two editions of the Volvo Ocean Race.
The announcement is a big win for the Volvo Ocean Race. France is home to a huge offshore yacht racing fanbase and the Cammas Groupama entry will be the first French campaign since the Whitbread/Volvo since Eric Tabarly skippered La Poste to third place in the 1993-94 race. The news follows a recent announcement that there would be an Italian entry for the coming races.
Cammas is relishing the Volvo project.
“We are committing to the Volvo Ocean Race thanks to the support and trust demonstrated by Groupama. For our team, it is a huge responsibility which we are tackling. Groupama is once again showing its trust in me at the very moment when we’re committing to a new challenge, while a lot of sponsors wait for a sports event to draw to a close before announcing that they’re renewing a partnership. This is even more motivating for me within the context of the Jules Verne Trophy and makes me keen to pay Groupama back for the trust it has shown with enthusiasm and determination.”
Frederique Granado, director of external communications at Groupama, said:
“It’s now been over 12 years that we’ve been writing pages in our shared history with Franck Cammas and the Groupama team. Today we have decided to continue this commitment by participating in the Volvo Ocean Race to inspire a more international dynamic in our common project.
“Groupama is developing strong links overseas, where we carry out nearly 30 per cent of our business, and the Volvo Ocean Race is clearly the most suitable sports event to reflect our group’s new expansion.
“We trust in Franck to take up this new challenge and we appreciate his ability to create a team and manage a crew and also the design of the most high performance boats. These qualities will be decisive in the Volvo Ocean Race.”