http://www.yachtsponsorship.com/2009/11/puma-ocean-racing-wins-european-sponsorship-award/ The business of Yacht Racing, Sailing and Marketing Tue, 09 Mar 2010 20:31:13 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.yachtsponsorship.com/2009/11/puma-ocean-racing-wins-european-sponsorship-award/comment-page-1/#comment-6543 christophebaudry Sat, 28 Nov 2009 18:28:37 +0000 http://www.yachtsponsorship.com/?p=3723#comment-6543 The 33 million euros figure given by Puma relating to media value generated by print and TV exposure is really interesting if we compare with Vendée Globe figures. In this case the value is generated mainly by the brand PUMA, and not by a sum of skipper name exposure and sponsor exposure as in Vendée Globe race, due to the main place taken by the skipper in single-handed offshore racing. Even if the budgets are quite different between a Vendée Globe project and a VOR one (about 10 million euros on a 4 years schedule compared to 15-20 million on a 3 years basis in the VOR) that's also the reason why some french companies present on international markets, as Groupama are now interested by VOR. And it's really a good thing. The 33 million euros figure given by Puma relating to media value generated by print and TV exposure is really interesting if we compare with Vendée Globe figures. In this case the value is generated mainly by the brand PUMA, and not by a sum of skipper name exposure and sponsor exposure as in Vendée Globe race, due to the main place taken by the skipper in single-handed offshore racing. Even if the budgets are quite different between a Vendée Globe project and a VOR one (about 10 million euros on a 4 years schedule compared to 15-20 million on a 3 years basis in the VOR) that's also the reason why some french companies present on international markets, as Groupama are now interested by VOR. And it's really a good thing.

]]> http://www.yachtsponsorship.com/2009/11/puma-ocean-racing-wins-european-sponsorship-award/comment-page-1/#comment-6476 christophebaudry Sat, 28 Nov 2009 11:28:37 +0000 http://www.yachtsponsorship.com/?p=3723#comment-6476 The 33 million euros figure given by Puma relating to media value generated by print and TV exposure is really interesting if we compare with Vendée Globe figures. In this case the value is generated mainly by the brand PUMA, and not by a sum of skipper name exposure and sponsor exposure as in Vendée Globe race, due to the main place taken by the skipper in single-handed offshore racing. Even if the budgets are quite different between a Vendée Globe project and a VOR one (about 10 million euros on a 4 years schedule compared to 15-20 million on a 3 years basis in the VOR) that's also the reason why some french companies present on international markets, as Groupama are now interested by VOR. And it's really a good thing. The 33 million euros figure given by Puma relating to media value generated by print and TV exposure is really interesting if we compare with Vendée Globe figures. In this case the value is generated mainly by the brand PUMA, and not by a sum of skipper name exposure and sponsor exposure as in Vendée Globe race, due to the main place taken by the skipper in single-handed offshore racing. Even if the budgets are quite different between a Vendée Globe project and a VOR one (about 10 million euros on a 4 years schedule compared to 15-20 million on a 3 years basis in the VOR) that's also the reason why some french companies present on international markets, as Groupama are now interested by VOR. And it's really a good thing.

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