The concept of superyacht racing is a strange one. There can’t be many other toys that manage to be both luxury items and competitive machines. You can’t imagine people racing Rolls Royce Phantoms against each other or competitive Gulfstream races.
Nevertheless, the Superyacht Cup will take place in Antigua at the end of January and though a niche group of competitors, it’s certainly a desirable audience to be seen by and thus an interesting proposition for sponsors.
Unlike the makers of mass-market cruising boats, who rarely support racing, Perini Navi will be returning to sponsor the Superyacht Cup Antigua and are planning to have at least two of their fleet taking part.
Yacht insurance broker Pantaenius, a long-term supporter of The Superyacht Cup, will continue their sponsorship of the Antigua event. Martin Baum explains:
“It is a great opportunity for us to get out and see our clients as well as meet new owners, captains and crew; it is always such a great atmosphere at this event and Pantaenius enjoys being part of it”.
Wayfarer Marine from Maine USA is taking up silver sponsorship of The Superyacht Cup Antigua. Wayfarer supported the Horus Superyacht Cup in Palma this year where Ben Cashen attended the regatta on behalf of the company to promote the skills and experience of their full service yard, situated in the beautiful location of Camden in the state of Maine.