Mexican Tourism Board Adds to Sailing Tourism Sponsorship Trend. 1

Sailing is increasingly becoming a favourite platform for tourism promoters around the world as a way of advertising local attractions as well as attracting competitors, fans and partners to spend money on hotel-bed nights.

From the Volvo Ocean Race, to the RC44 event held in upper Austria on a mountain lake, there are opportunities to develop tourism economies using sailing.

The Balboa Yacht Club has announced that the Mexican Tourism Board will become a major sponsor of the 2010 Corona del Mar to Cabo San Lucas International Yacht Race.

The Mexican Tourism Board is making this part of their marketing promotions to encourage sailors from the US West Coast yacht clubs and marinas to travel and enjoy Mexico’s extraordinary coastline.

The sponsorship will tie in with support of the Regata Copa Mexico, in early March in a joint effort with the Mexican Sailing Associations. Combined, these regattas will be part of the 2010 Bicentennial Festivities of the independence of Mexico. Their objective is to stimulate and support the sailing sports, but more importantly to promote the natural beauties and infrastructure of their coasts while generating the interest of tourism in Mexico.

Balboa Yacht Club Junior. Staff Commodore Alan Andrews said,

‘It is the support and hospitality from Mexico that is going to help make this CdM to Cabo Race one of the best events ever for our racers. Their sponsorship will allow us to offer some great incentives to the racers as well as finishing the race in the most consistent wind, close to Cabo Falso, and increasing the quality of post-race events in Cabo during the three days following the racing.’