World Yacht Racing Forum 2009 Articles

World Yacht Racing Forum 2009

Over the last few weeks, we have been writing up our insights from the World Yacht Racing Forum. These articles are a combination of notes made during the presentations and other relevant material from our coverage of the Yacht Racing world in 2009. Some of the articles cover an entire session and some have been broken down into smaller pieces. Some of the panel discussions are not covered. LINKS ARE IN BLUE.

Welcome and Opening Comments, Peter Gilmour Event Promoter & Pro Sailor

Keynote Opening Address, Tom Whidden, President North Marine Group

The Commercial Case for Sailing Sponsorship

Panelists include:

  • Richard Moore, CEO, Capitalize
  • Richard Brisius, CEO, Atlant Racing
  • Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car Corporation
  • Mark Turner, CEO, OC Group

How Can Sailing deliver Economic, Financial and Branding Benefits for Host Cities and Ports?

Panelists include:

Measuring Success – Using Practical tools to evaluate and measure Event and Sponsorship Returns, Ulrich Lacher, Managing Director, IFM Sports

Leveraging the Sponsorship Deal – How to maximise the Investment

Panelists include:

Tapping into new Media audiences – The Future of Sailing on the Web, in Gaming and Television

Panelists include:

  • Ian Taylor, CEO, Virtual Eye
  • Richard Simmonds, Managing Director, Sunset & Vine
  • Marijn Harinck, Founder, United Games
  • Jean-Dominique Lauwereins CEO, Be Tomorrow
  • Philippe Guigné, CEO, Many Players

Keynote Opening Address, Michel Desjoyeaux, Multi Vendee Globe Winner

Cutting Racing Costs – How to reduce costs to meet the challenges of today’s economic climate?

Panelists include:

  • Knut Frostad, CEO, Volvo Ocean Race
  • Ignacio Triay, Director, Audi MedCup Circuit
  • Josh Hall, CEO, Portimao Global Race
  • Dominique Wavre, President, IMOCA
  • Riccardo Simoneschi, CEO, B Plan Marketing

Governing the Sport of Yacht Racing – What Can Sailing Learn from other Sports in improving its commercial offering?

Panelists include:

  • Scott Macleod, Senior Vice President New Business Sony Ericsson WTA Tour
  • Jerome Pels, Secretary General, ISAF (International Sailing Federation)
  • Nick Fry, Chief Executive, Brawn GP
  • Sir Robin Knox-Johnston, Chairman, Clipper Ventures

What is the Future of Multihull Racing?

Panelists include:

  • Cam Lewis, Professional Sailor
  • Franck David, Project Manager, MOD 70
  • Mitch Booth, Tornado Olympic Gold Medallist
  • Michel Desjoyeaux, Multi Vendee Globe Winner
  • Herbert Dercksen, CEO, Extreme

America’s Cup Presentation by BMW ORACLE Racing, Russell Coutts, CEO and Skipper

America’s Cup Presentation by Team Alinghi, Brad Butterworth, Skipper and Vice-President

The America’s Cup, what is the future for the Challengers?

Panelists include:

  • Russell Coutts, CEO and Skipper, BMW ORACLE Racing
  • Brad Butterworth, Skipper and Vice-President, Team Alinghi
  • Paul Cayard, Professional Sailor
  • Stephan Kandler, CEO, K Challenge
  • Magnus Holmberg, Skipper, Victory Challenge
  • Sotoris Buseas, CEO, Greek Challenge
  • Marcus Hutchinson, Director, Team Origin
  • Nicolo Bastianini, Vice Chairman and legal advisor of Green Comm Challenge