Lots of announcements to coincide with the start of the Prebon Tullett London Boat Show last week and again it is the clothing and footwear segment of the market that is seizing the opportunity to make an association between elite sporting performance and everyday use. Dubarry of Ireland have announced their continued association with record breaking yachtswoman, Dee Caffari.
Dubarry supported Caffari throughout her last campaign which culminated in the solo sailor claiming sixth place in the Vendee Globe solo, non stop, round the world race in February of last year. Dubarry will begin their association as the Official Supplier of Clothing and Footwear to the Dee Caffari Racing team in January 2010 as Caffari continues to search for a new title sponsor to support her next Vendée Globe campaign. Dubarry of Ireland will continue to back Caffari and her team up to and including her entry into the 2012/13 Vendée Globe race, where this time she will be looking to improve her ranking and aim for a podium position.
Caffari and her team will be wearing Dubarry of Ireland’s performance footwear and their new 2010 clothing collection while working closely with the company to provide regular product usage reports. This is part of the company’s continuous commitment to improving their marine product range by relying on feedback from those operating at the highest end of the sport.
Dee Caffari said:
‘I am delighted to have an ongoing partnership with Dubarry of Ireland. Together with my sailing team, we are able to test and provide feedback which helps to continually improve the performance clothing and technical footwear on offer to Dubarry customers. I hope that we can continue to work together in producing top quality marine clothing products.’
With over 70 years of footwear heritage, Dubarry has brought their technical knowhow to what is now its third marine clothing range. Commenting on the ongoing association, Michael Walsh Marketing Director at Dubarry said:
‘We have seen from the Aviva Ocean Racing campaign that Dee and her team are able to offer consistent performance, and in doing so, provide a reliable and credible brand presence and message for her sponsors and partners. We have no doubt that it is only a matter of time for Dee to secure a title sponsor and we are proud to be one of her primary supporters. Our philosophy has always been to rely on feedback from those at the coal face. In Dee’s case it doesn’t get much closer. ’