Emirates Rewarded for Sailing Sponsorships with Dubai Round of the LVT

Back in December when the Louis Vuitton Trophy announced their calendar, an embargo was attached to the venue of the Middle East venue that would be used. Now it has been announced that the November event will happen in Dubai.

The event will be held at Mina Seyahi, the home of Dubai International Marine Club (DIMC) next to the Palm Jumeirah and will receieve substantial sponsorship from Team New Zealand sponsor Emirates Airlines. The airline revealed to the National today that its annual budget for sponsorship and events is around Dh600 Million and the hosting of the World Sailing Teams Association (WSTA) created by Team New Zealand could be seen as payback for support over the last few years. The National reports that Yves Carcelle, the chairman of chief executive of Louis Vuitton commented,

“It is clear that Dubai deserves an event of this category, given the support that the emirate has put behind sailing in the last few years.”

HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman DIMC, and Chairman and Chief Executive, Emirates Airline and Group, said:

“This is a real coup for Dubai. We are honoured to be part of this fantastic event which has rapidly emerged as a renowned spectacle of sport followed by millions around the world. As well as thrilling spectators both here and on TV, it will consolidate Dubai’s status as a venue capable of hosting major international sporting events.

“We are also looking forward to welcoming our very own Emirates Team New Zealand back to these shores and, having won the Louis Vuitton Pacific Series in Auckland last year, confidence will be high coming into this event. Emirates has a great affinity with sailing and it is exciting to be strengthening our commitment to the sport further by supporting a race which will bring the world’s finest sailors to Dubai.”

The event is yet another example of sailing being used as the platform for a major event with the purpose of generating tourism money, but this is branded entertainment and Dubai is an important market for luxury goods brand Louis Vuitton.

Yves Carcelle, Chairman and CEO of Louis Vuitton, said:

“Louis Vuitton has been present in Dubai for more than 10 years. In 2010, we are thrilled to maintain this relationship through a great sailing event, while reinforcing the age-long Dubai tradition for regattas.”

The area is also looking to create a sailing legacy. The announcement of the Louis Vuitton Trophy in Dubai, sits alongside other projects in the region including Oman Sail and Sail Bahrain with Team Pindar.

Saeed Harib, President of the UAE Marine Sports Federation and CEO of DIMC, which will host the race, is delighted to be helping the growth of the sport in the region.

“Dubai was host to the Emirates Team New Zealand Pro Am Series in 2006 and Alinghi and Victory Challenge boats during the winter of 2007. With the Louis Vuitton Trophy, DIMC and our partners Emirates Airline are continuing that relationship and in doing so creating a new platform for the development of modern sailing in the region.”