S.E. Asia is a little underepresented when it comes to sailing. That’s changing of course – the Monsoon Cup has shown that competitive yacht racing can be a great commercial success and other rights holders and event organisers are slowly moving into the region.
[cleeng_content id=”610894068″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The Volvo Ocean Race visited Singapore, the Louis Vuitton Trophy will visit Hong Kong and the Extreme Asia Series is also dabbling with S.E. Asia.
The arrival of these globally recognised events should be good news for exisiting racing in the area.
The organisers of Six Senses Phuket Raceweek (SSPRW) have announced that both title sponsor Six Senses Resorts & Spas and co-sponsor Jaguar Cars have announced their renewed commitment for the 2010 event.
The event is looking forward to its seventh year of yacht racing and glittering parties. The 2010 regatta will be held from 21 to 25 July off the southeast coast of Phuket, Thailand.
The theme of storytelling consistency is immportant for events like SSPRW. Continuity of events and regularity of sheduling makes sponsorship a more attractive proposition.
Jaguar Overseas Operations Director, Mick Razza, said:
“In our inaugural year as co-sponsor in 2009 we saw a remarkable rise in sales off the back of our experiential marketing at Six Senses Phuket Raceweek. We look forward with anticipation for another great week’s regatta in Phuket this year!”
Grenville Fordham, Managing Director of Image Asia Events who organise the regatta says:
“There’s no question that both Six Senses’ and Jaguar’s continued support is down to the success of last year’s event for each of them. Sponsorship marketing is the key to a successful event, but nobody should doubt that our main focus as regatta organizers is to run several days of superb yacht racing in Phuket in July.”
For more information on the regatta and to view the SSPRW 2009 TV programme: