Not all sailing sponsorships need to be globally recognised Grand Prix events to provide value. Sailing is an incredibly diverse sport, which can be a daunting prospect for new companies wondering where to start, but it also provides local companies with opportunites.
Take the Brewin Dolphin Scottish Series 2010, which was launched at the London Boat Show last week. Olympic gold medallist Shirley Robertson OBE joined the Clyde Cruising Club, to celebrate their centenary year and support the launch of Scotland’s largest yachting regatta.
Howard Morrison, Commodore of the Clyde Cruising Club, commented:
“As the Club celebrates 100 years of promoting sailing, it seems apt that we are also launching one of our flagship events. The Brewin Dolphin Scottish Series has historically offered a thrilling date in the sailing calendar and the 2010 event is set to keep to the same high standard.”
Following our trend of events receiveing backing from tourism and development agencies, the event will be backed by EventScotland, the national events agency.
Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said:
“Scotland’s spectacular coastline is renowned with sailing enthusiasts around the world. Dramatic and challenging, Scotland’s waters attract sailors to tour, learn and compete each year. 2010 will be the third year that EventScotland has supported the Brewin Dolphin Scottish Series, an event which showcases the west coast of Scotland to thousands of people with a passion for the sport and their families.
Shirley Robertson will act as event ambassador for the second year running, helping to raise the profile of sailing and, more specifically, attracting people to sign up for the Brewin Dolphin Scottish Series.
“Having competed in the Scottish Series myself, I can thoroughly recommend it. As well as the competitive spirit, there is a real sense of camaraderie that makes everyone feel part of something special. It’s a fantastic event, held in fabulous surroundings.”
Title event sponsors, investment managers Brewin Dolphin, have supported the Scottish Series for over ten years.
Keen yachtsman and Chairman of Brewin Dolphin, Jamie Matheson, said:
“Sailing is a high adrenaline sport that has strong social as well as competitive elements to it; and we’re delighted to work with the Clyde Cruising Club to help promote the sport.”
Clyde Cruising Club website: www.clyde.org