Do you ever get the feeling that we seem to whinge and complain a lot? It’s not that there aren’t great things being done in sailing, it’s more that there seems to be a lot of crap that could be done better. Not this story. US Sailing Team AlphaGraphics have presented awards for excellence and one of them is a Commercial Award.
[cleeng_content id=”971388442″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]There is a deep vein of amateurism that runs through sailing, which is a great thing for many reasons including the fact that keeps the sport alive when times are tough. But the reality is that sport in 2010 is big business and sailing needs to consider the commercial side of things more carefully.
It’s great to see that along with the US Sailing Team AlphaGraphics Awards for Best Individual Performance, Best Team Performance, Best Performance by a Newcomer, Best Teammate, Most Improved Fitness, there is the Commercial Award.
Dean Brenner, Chairman of the US Olympic Sailing Program said:
‘Our program is focused on excellence, and these awards were created to reward the team members who exemplify the work ethic we’re looking for on our team’
The Commercial Award, which is presented to the athlete who has made an outstanding effort in support of the commercial and sponsorship activities of the US Sailing Team AlphaGraphics, was presented to Graham Biehl (San Diego, Calif.). Graham distinguished himself by giving the team specific and actionable feedback on their Atlantis Weathergear apparel selection and actually worked directly with Atlantis on design of a podium shirt. Graham also helped move our sail and hull branding scheme from version 1.0 to 2.0.
Dan Cooney, Commercial Director said:
We are excited about this award as it fosters a culture of collaboration between the team and the team’s sponsors that makes our program better for everyone. We are lucky because our entire team has bought into the sponsor program in a big way. The credit goes to the sailors and especially the coaches for making this transition to a more structured commercial program. Nearly all the athletes are contributing to improving our delivery of sponsor value making our job easy.
More on the other award winners here: sailingteams.ussailing.org[/cleeng_content]