Volvo Appoints New Commerical Director – Greg Miall

We are big fans of the Volvo Ocean Race. The last edition of the event saw huge professionalism and innovation brought to the sport of sailing. However, the latest news from the event has prompted us to create a new rule for 2010.

Rule 2010.1.27 – Any press release or news story containing the phrase “the F1 of sailing” will be deleted and the story buried.

As regular readers will know, there are no sailing events that come close to F1 as a sport. While the Volvo Ocean Race is a very cool, modern, technologically advanced, media savvy event – it is not the F1 of sailing. It’s not annual, it doesn’t visit as many venues etc… etc…

[cleeng_content id=”372945917″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Now, we are not going to apply this rule retrospectively, so the following story, that Greg Miall has joined the Volvo Ocean Race as Commercial Director will be an exception.

Miall is the former Managing Director of Sport magazine in the UK, and Global Sales Director of newspaper group Metro International. With a background in sponsorship activation, global media and innovative partnerships, he brings considerable commercial experience and influence to this 37-year old global event. Miall’s role encompasses all commercial activities including working with major sponsors to bring on board new teams, venue negotiations across six continents and supplier partnerships across all aspects of the event.

Also joining the commercial team as Brand Manager is New Zealander Gavin Brown, formerly responsible for merchandising strategy at the America’s Cup. Brown will be responsible for the look and feel of the next edition of the Volvo Ocean Race in addition to managing the appointment of official product licensees.

In hiring his team for the 2011-12 race, Volvo Ocean Race CEO Knut Frostad has taken a significantly different approach.

“We have employed the services of top headhunting firm Egon Zender International to select forward thinking and highly motivated candidates from outside the sailing industry. Today’s announcement is the first of several we will be making throughout the spring, as we continue to build our team from the most professional people,”

Miall, who started work this week in Spain, is looking forward to the different challenges the event offers.

“The Volvo Ocean Race is an incredibly exciting event to be working on with an excellent vision for the future. I am looking forward to working with sponsors and partners to make the next race the most successful yet.”