The America’s Cup is back in America. Celebrations over the weekend marked the arrival of the Auld Mug via a first class seat and the lobbying for host city began.
[cleeng_content id=”768725385″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]BMW ORACLE boss Larry Ellison gave an interview to ABC that touched on some of the issues that will define AC 34 including the venue and what kind of boats might be used.
The interview reveals that if the America’s Cup community agree, then the format of the next event might be skewed towards being more commercial, more spectator friendly and less traditional. Ellison says he will consult with sponsors on some of the decisions, which will include where the racing will take place.
Perhaps BMW ORACLE have media figures that we haven’t seen. Ellison says that young people want to see extreme racing and that a lot of people enjoyed watching the event in Valencia because of the radical nature of the boats. It’s not like fans were ever given a choice of what boats they wanted to watch, and a lot more people watched AC 32 than tuned into the monster trimarans. While most would argue that professional yacht racing needs to provide compelling products, the (non New York Court) jury is still out as to whether the America’s Cup is the right platform to deliver that product.
The interview also talks about budgets, with Ellison throwing out a number of $2-3-4 million for a campaign in AC34.
See the complete interview here….