Branson Helps Out the America’s Cup by Providing Something to Talk About.

Ever the showman, UK Entrepreneur Richard Branson took advantage of a slow news day in Valencia to get a bit of publicity. Branson, who is a keen sailor visited both the Alinghi and BMW ORACLE base.

In 2009, Branson was on board the Virgin Money branded trans-atlantic sailing record with many of the TEAMORIGIN crew on board. UK media report that Branson has offered sponsorship backing for TEAMORIGIN should they require money to achieve their goal of winning the America’s Cup in the future.

Yesterday, Branson received a personal guided tour of the Alinghi base from team president Ernesto Bertarelli.

“The America’s Cup is one of the greatest sporting spectacles. There are two giants here who will be battling it out over the next few days, and it’s tremendous to see the boats; incredible boats. It’s great that finally the courts have been put behind them and they’re going to have a battle at sea.”

Talking about the Alinghi boat, Branson said:

“I’ve never seen anything like it. It’s a magnificent beast. The sail is absolutely breathtaking. I love grand technological achievements, and I love pure sporting achievements. This is pushing technology to the limits.”

Coverage of the America’s Cup presented by the DARK BLUE BOOK