The growth of sailing in emerging markets is giving sponsors more options when it comes to matching sailing properties with communications goals.
This week Oman Sail have announced a new partnership with BAE Systems. Many sponsorships are based on targeting a specific audience in a specific market, and more sailing projects in more markets makes it easier for brands to use sailing as a marketing platform.
BAE Systems has a long and well-established relationship with Oman, a trusted partnership which dates back over 30 years, and is a major provider of defence equipment to the country. The partnership with Oman Sail is an important initiative for BAE Systems and is a demonstration of its commitment to this key market.
Oman Sail’s strategy of having multiple boats in multiple sailing disciplines allows the sponsorship to be leveraged to a wider audience. Given BAE Systems’ product and service offer, the Oman Sail project will also be important for B2G (Business to Government) activity.
BAE System’s partnership allows the company to have its branding on Masirah, the Extreme 40 boat currently at the top of the Extreme 40s Asia series leader board, and encompasses a wide range of activities, including sponsorship the development of the Oman Sailing School with apprenticeship programmes and sponsorship of a schools and education programme consisting of “Try Sailing” days for schools and young Omanis.
Speaking at the launch of the partnership, Guy Griffiths, Director International, commented:
“We are delighted to be working with Oman Sail on this exciting initiative, particularly in a country as important to us as Oman.”
“At BAE Systems, we are committed to education and skills development throughout our global business, and to support young people in developing their leadership skills. Through the Sailing School, Oman Sail’s aim is to make sailing accessible to the young people of Oman and this, in turn, allows them to develop the skills and experiences they need to create a sustainable sailing future for the country.
David Graham, CEO of Oman Sail, added:
“We are delighted to have BAE Systems as an official partner and thank them for their support. Their confidence in Oman Sail is extremely important to us and we look forward to having a rewarding partnership with them”.