Are TEAMORIGIN the New Spice Girls of UK Sport?

While the British America’s Cup Team has a mixed regatta at the Louis Vuitton Trophy in New Zealand, Sports Pro Magazine reports that TeamOrigin have appointed the integrated marketing, communications and digital group I-nfluence as their sponsorship sales agency for the 34th America’s Cup.

[cleeng_content id=”137551077″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The news comes six months after Teamorigin hired Pitch Non-Executive Chairman, Jon Teeman to secure commercial partnerships.

I-nfluence will work in unison with Team Origin’s own marketing team and attempt to broker sponsorship deals with team partners and official suppliers. The I-nfluence team includes Alistair Watkins, an Ex-Marketing Director of Alinghi and Martin Lowde, one of the men who were responsible for the Spice Girls and American Idol.[/cleeng_content]