The sands are shifting under the sport of sailing. The growth markets are emerging and it is becoming more clear each day which governments are willing to invest in sailing in what forms. While the UK is fixated on buying Olympic gold medals, other states are paying money to attract events like the Volvo Ocean Race or use sailing to promote large legacy projects and increase tourism.
[cleeng_content id=”721520096″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Having hosted a couple of America’s Cups and lured the Volvo Ocean Race headquarters to Alicante, Spain is setting out its stall as a sailing power. Now UK sailor Dee Caffari has tapped into the Spanish interest in sailing by teaming up with Spain’s Anna Corbella for the Barcelona World Race and securing GAES as a sponsor.
Barcelona’s GAES Hearing Centres are venturing further into the world of top-level ocean sailing, with the creation of this international Corbella and Caffari crew. Both sailors, who make up the first all-female crew to take on the double-handed round the world race, have started their training plans. The Spanish-UK pair will be sailing the former Aviva, the entry Caffari completed the last Vendée Globe with.
For Antonio Gassó, Managing Director and CEO of GAES, the sponsorship of the first all-female crew to take part in the Barcelona World Race
“is a further commitment to the company’s relationship with the world of sport and reinforces company values such as teamwork, overcoming adversity and the power of effort”.
The GAES support of sailing began in 2007 following the development of a sophisticated and unique onboard communication system for the only Spanish entry in the 2007 America’s Cup, the Desafío Español. According to Antonio Gassó, the new sponsorship has come about at a time when
“the company is not only showing showing support for sport and the natural environment, but also for an entirely female crew, the first to take part in this competition, hosted by Barcelona, the city where the GAES headquarters are situated and the city where the company came to life, over sixty years ago.”
“This is my first round the world race, so I’m very excited about facing the challenge. I’m sure this project’s going to go very well, as we are all very excited about it. For both Dee and myself, it’s a great challenge to be the only female team, to be able to compete on equal terms and to prove that out at sea, in extreme conditions, there is no difference between the sexes. We are a strong and very good team”.
‘I am really excited about taking part in the Barcelona World Race with Anna later in the year and look forward to collaborating with our sponsor for the race, GAES Solidaria. I am also delighted to have the continued support of Aviva as Founding Partner of my ocean racing campaign and am sure that competing in a race that takes me back down into the Southern Ocean will give me an edge for my ultimate goal of competing in the Vendee Globe 2012.’