As Henri Lloyd gears up for the 2nd F1 Grand Prix in Melbourne, the clothing company has announced a new partnership with Clipper Ventures, organisers of the Velux 5 Oceans. Henri Lloyd will become the Official Technical Clothing Supplier for the 2010-11 event.
[cleeng_content id=”250926017″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Official Clothing Supplier is an interesting category of sponsorship. For an event like the Velux 5 Oceans, the deal means that Henri Lloyd will supply a team collection of clothing to Clipper Ventures Race Management and VELUX. As the race management team are mostly on-shore, the exposure of the brand is increased, but the requirements of the clothing is not as high spec as the sailors competing.
Nevertheless, both Clipper Ventures and Henri Lloyd say that the partnership will extend to skippers via special deals.
Sir Robin Knox-Johnston, Chairman of Clipper Ventures commented,
“Clipper Ventures has a fantastic partnership with Henri Lloyd that goes back many years with both the Clipper Round the World Race and the previous VELUX 5 OCEANS. We wanted to continue this partnership of trust and reliability for the VELUX 5 OCEANS in 2010-11 as we share common values across our brands. Our race management will be wearing the finest Henri Lloyd gear, in particular the cutting edge Blue Eco jacket, which fits perfectly with our TAKING ON THE ELEMENTS mission to promote sustainable living through the race. Henri Lloyd will be in a position to offer competitive solutions to all our skippers, ports, partners and stakeholders.”
Paul Strzelecki, Joint Chief Executive of Henri Lloyd commented,
“The continuation of our partnership with VELUX 5 OCEANS was a natural decision for Henri Lloyd, and we are looking forward to working with Sir Robin and his team once again. Some of the best single-handed sailors in the world battle the elements during the race and therefore need the best clothing protection available. Henri Lloyd has spent the last 45 years working with professional ocean racing sailors and is able to offer VELUX 5 OCEANS skippers the ultimate in ocean protection and will be working with the individual skippers to ensure that every clothing requirement is met.”
For 2010, Henri Lloyd has launched a revolutionary innovation aimed at advancing more eco-friendly marine technical apparel, taking the marine industry’s first steps to link product development and eco-friendly problem-solving with the Henri Lloyd Blue Eco Jacket. Henri Lloyd have applied their skills and expertise of innovative design technology to reduce energy consumption and decrease unnecessary waste, by offering the industry’s first ‘infinite loop’ recycling system for marine apparel.
Henri Lloyd is the first partner to join the VELUX 5 OCEANS under the banner of TAKING ON THE ELEMENTS, and expect to be present in race villages around the world.[/cleeng_content]