Relatively speaking, sailing is a small sport and racing an even smaller percentage of sailing. That said, the sport of yacht racing is still relatively immature when it comes to being commercial. Like surfing, sailing has an aspirational element that allows clothing suppliers to sell great kit to a wider audience than just participating racing sailors. From that point of view, there is probably room for more sailing apparel companies, even with the entrance of sporting goods giant PUMA into the market.
[cleeng_content id=”116043645″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Event though Magic Marine has been around since 1989, they are now growing their awareness in markets outside of Europe, where they are more well known. The company has appointed former Olympic sailor, Hugh Styles, and his company ‘Time On the Water’ as the UK distributor to develop the brand in Britain.
Hugh, and fellow ‘Time On the Water’ director, David Lush will be introducing the new Magic Marine range at major regattas, shows, and events throughout the UK this year, with a special emphasis on supporting clubs and classes. Hugh Styles successes include Laser European championships, Tornado Olympian and prominent skipper on the Extreme 40 catamaran racing circuit.
One of the first initiatives for Magic Marine UK will be racing a Laser SB3 this season, which will be used to introduce up and coming young sailors into the world of keelboat sailing.
Earlier this year Magic Marine announced Bouwe Bekking as an ambassador for the brand, signalling that the company would be pursuing opportunities in offshore racing as well.[/cleeng_content]