The automotive industry continues to keep competitive sailing afloat. Earlier this week, Volvo announced it’s continued support of Team GBR and brands like BMW and Accura support sailing around the world. The other carmaker that continues to invest in sailing around the world is Audi. The German company is once again the title sponsor of the Med Cup for TP52 and in Australia, Audi is a prolific sponsor of the sport.
Audi has announced that it will support one of Australia’s premier keelboat regattas for another three years, bringing its title sponsorship of Audi Hamilton Island Race Week to six years and its involvement in the event to seven.
The 27th regatta is scheduled to take place from 20-28 August, 2010 and will feature the inclusion of a new division for superyachts, including Lang Walker’s magnificent new 58-metre sloop, Kokomo. In contrast to an event that hosted 93 yachts in 1984 on an Island under early construction, 200 boats now race from the start-line of the newly opened Hamilton Island Yacht Club. Australia’s premier yachts and well-known faces flock to the Whitsundays Island for the week-long spectacle that many now consider a central fixture on Australia’s social and sporting calendar.
Javier Degen, Hamilton Island Marketing Director stated,
“Race Week has grown immensely over the last few years and we are delighted with the continuation of our partnership with Audi. Last year’s social program further raised the bar of what people have come to expect of the event and plans are in full swing to ensure that we do not disappoint this year. The stunning new Hamilton Island Yacht Club will form a central venue for the week’s events and the new Hamilton Island Golf Club will provide an extra element to the week for those who are looking for an alternative to the sailing.”
Anna Burgdorf, General Manager of Corporate Communications at Audi Australia, stated,
“Our sponsorship of Audi Hamilton Island Race Week is one of the key events in our national sailing sponsorship program. It is the jewel in the crown of our annual program for customers and guests who attend the event, and importantly it is also the final race in our prestigious four-part Audi IRC Australian Championship series. The competition and carnival atmosphere of the regatta makes this a special event on which to conclude the championship. We take our sponsorship of the event very seriously – awarding a brand new Audi vehicle to the winning team of the week’s racing.”