There are some industries and products that keep supporting competitive sailing. Car manufacturers like Volvo, Audi and BMW all see value in supporting and being associated with the sport. In recent years, tourism brands have also been big supporters of sailing – the benefits more direct with major events bringing visitors to the Vendee Region, Oman and Andalucia. Some of the financial services brands like Aviva and iShares have withdrawn fromm sponsoring sailing, but one of the product categories that continues to back competitive yacht racing is watches.
[cleeng_content id=”478067183″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]One of the brands that has a long history of sponsoring sailing is CORUM, but the PR team seems to be going a little over the top to sell the the news of the company becoming the Presenting Sponsor of the Bol d’Or Mirabaud. The spin describes the event as “the world’s most important regatta on an inland lake.”
The Bol d’Or Mirabaud, currently in its 72nd year. Sailing stars are mixed with non-professional sailors and the event is the pride of the Lake Geneva region and delights sailing enthusiasts. Organized for the first time in 1939, each year nearly six hundred sailboats and champions from all over Europe meet at the starting line.
CORUM’s new ambassador, Loïck Peyron said about the race:
“To win the lake’s most popular regatta is quite an achievement. Before I used to follow it from a distance, but in 2005 when we won it for the first time, Nicolas Grange presented us with a small replica of the highly coveted trophy. It still takes pride of place on my desk.”
In order to celebrate the race partnership, CORUM will launch a limited edition “Admiral’s Cup Chronograph 48 Bol d’Or Mirabaud 2010 “ of 35 pieces. The special edition of the brand’s iconic model famous for its dodecagonal bezel and a dial decorated with nautical pennants, will play with the colors of the regatta which are Blue and Gold. The model will symbolize the partnership by becoming the official watch of the Bol d’Or Mirabaud and one of these limited edition timepieces will be presented to the winning team of the Bol d’Or and the Bol de Vermeil.
CORUM CEO Antonio Calce said:
The rebirth of the CORUM brand, which has expressed itself by returning to its roots, has naturally brought us to support the sailing world to which we have always had a strong connection. I am proud to associate CORUM with the historical regatta of the Bol d’Or. Today we build our future in continuity as in 1994, the Corum boat that participated in the 56th edition of the Bol d’Or won the monohull class competition and still holds the record in this category (Bol d’Or Vermeil). We therefore are looking forward to participating in this great adventure of which values cherished by CORUM, such as authenticity and passion, are also the key words of the event.
Bol d’Or Mirabaud Organization Committee President, Michel Glaus, said:
As the world’s most important regatta on an inland lake, the Bol d’Or has always been able to count on very prestigious partners. The 2010 regatta will not be an exception as the Bol d’Or Mirabaud is pleased to welcome CORUM as the new “presenting sponsor”, alongside our title sponsor, Mirabaud private bank. We look forward to our future collaboration with this renowned watchmaking company, long known for its strong identification with the world of international sailing.