Cowes Week Announces Tropicana as a Supporting Sponsor.


Cowes Week has announced another supporting sponsor. Tropicana, the premium juice brand,owned by Pepsico will use the event to promote a new breakfast campaign.

[cleeng_content id=”280349337″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The “Tropicana Breakfast Club” will be brought to life at a number of events throughout the UK with Cowes Week featuring as a core component of the brand’s calendar.

The annoucement highlights some good old fashioned sampling with Cowes Week participants and visitors will be able to visit the Tropicana Breakfast Club area, where there will be an opportunity to sample Tropicana, including a range of brand new juices. Visitors can watch cookery demonstrations of breakfast recipes from around the world and sample bite-sized breakfast tasters inspired by New York, Tokyo and Rio. There will also be the chance to win exceptional breakfast hampers and to join the Tropicana Breakfast Club, through which members can enter in to a draw to win five-star holidays around the world.

Michelle Warner, Sales & Marketing Director for Cowes Week Limited said:

“Breakfast is reported to be the most important meal of the day. The sailors at Cowes Week have a demanding 8 days of racing to contend with and a healthy breakfast will set them up for the day ahead. We are delighted to be working with Tropicana; a strong, premium brand and a perfect fit for our event.”

Warren Bassett, Tropicana Brand Manager, said:

“We’re thrilled to be working with Cowes Week, and are looking forward to supporting the sailors and fans alike with exceptional breakfast experiences on the beautiful Isle of Wight coast. We’re passionate about breakfast, and hope some of this enthusiasm will rub off on people that see us across the course of the event.”

The press release includes these fascinating facts about Pepsico: PepsiCo is one of the world’s largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company employs approximately 198,000 people worldwide, and its products are sold in approximately 200 countries. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales.

That would buy a lot of sailing sponsorship![/cleeng_content]