Many of our stories are about the professional world of yacht racing, but sponsorship is just as important for smaller events at a local or regional level. Sometimes the competitors in these events don’t quite understand how sponsorship impacts on their costs of entry or the quality of the coffee, but it does.
So next time the sales manager of the sponsoring company steps up to present the trophies, think about how the regatta has been made more accessible because of the sponsor’s involvement and think about how hard it was to get that brand to spend money on your sport.
Despite now being a partner of an F1 team, Henri Lloyd are continuing to support regional and national events. The clothing company will be Title sponsor of Weymouth Regatta for a 5th consecutive year in 2010.
The sponsorship will support a full social programme has been formulated between the clubs and, as previous years, it will run in conjunction with the popular “Spirit of the Sea” event. This celebrates the area’s close relationship with the sea, the festival brings together a range of sporting activities, cultural events and entertainment.
Paul Ormes, Manager of the Weymouth Henri Lloyd Sailing Store, commented
“Henri Lloyd is extremely proud that we are sponsoring the regatta for the fifth consecutive year and we are looking forward to an exciting regatta with more visiting boats than ever expected”.