Motoring brands have kept commercial sailing alive in recent years, despite world economic conditions. AUDI, BMW and Volvo have all supported international sailing with a view to winning the hearts and minds of a desirable group of consumers.
Though Detroit is still trying to come to terms with the world post global financial crisis, Toyota Motor Company has signed on as title sponsor for the 2010 Toyota International Match Race for the Detroit Cup.
The third annual regatta, to be sailed on the Detroit River on August 18-22, 2010, has earned international status as a world class sailing event and the winner of the regatta will earn a berth in the Argo Group Gold Cup, a World Match Racing Tour event in October.
Toyota, who have had a tough time recently with recalls and questions over safety and reliability, hosted the inaugural 2008 Detroit Cup.
Kevin P. Schrage, Race Chairman for the Bayview hosted 2010 Toyota International Match Race said:
“This regatta has earned strong support among international match race sailors in its relatively short existence. We are very grateful to Toyota for committing to the sponsorship early and in helping promote this race to some of the best match race sailors around the world who will come to Detroit to compete.”
Part of the sponsorship benefits for Toyota will be a live internet audience for the racing. Bayview will repeat its live web cam streaming of the regatta.
“We had some 14,000 unique visitors tune in to the regatta last year that stayed on-line for four to eight hours watching the regatta on the Detroit River with Windsor, Canada and Downtown Detroit’s skylines as backdrops.”
John McCandless, National Manager for Public Affairs for Toyota Motor Company said:
“Toyota was very pleased to be a part of the inaugural regatta and we are excited to have the Toyota product line associated with the best match racing sailors around the globe. I learned how to sail and race on the Detroit River, in Interlakes and Flying Scotts. I know the challenges the currents and winds on the river present. This year’s race for the Detroit Cup puts the world’s best racers from up to 12 countries to the test. It’s great competition and great fun as well.”
The internet coverage will be supplemented by a push by Bayview Yacht Club to invite the general public to watch the race from the club. Several thousand people are expected to attend the international regatta.