While the Volvo Ocean Race sits at the top of the car manufacturer’s sailing sponsorship pyramid, there is a feeling within the company that supporting the sport is a good thing and brings results. A couple of weeks ago, Volvo UK announced its ongoing commitment to sailing via the ‘Team for Life’ campaign and now the Swiss part of the company is getting into Swiss match racing.
[cleeng_content id=”139080985″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Volvo cars Switzerland have become a co-sponsor of the prestigious St.Moritz Match Race. Volvo also becomes the title-partner of the Volvo Match Race Zoug, a qualifying regatta that will give the opportunity to a Swiss team to qualify directly for St.Moritz Match Race. The eighth edition of St Moritz match Race will take place on August 31 – September 5 and the Volvo Match Race Zug on May 28 – 30.
The announcement is another sign that the new and improved World Match Racing Tour is starting to resonate with sponsors.
Anouk Poelmann, the President of Volvo Cars Switzerland said:
“We are pleased to support these events at the highest level. The possibility given to a Swiss team to qualify directly for St. Moritz Match Race gives us the opportunity to also support the sport on a national scale.”
St. Moritz Match Race’s qualifying regatta, Volvo Match Race Zug, will reassemble the who’s who of match racing in Switzerland. Team Monnin, who regularly competes in international events at the highest level will sail against some teams who have never raced abroad. Amongst the teams registered, Jerôme Clerc, from Société Nautique de Genève or Nathalie Brugger, who finished 6th in the last Olympic Games in Beijing and will try to show her qualities on another boat than her usual Laser.
Christian Scherrer, President of the Organising Committee said:
“I am very pleased to see a car manufacturer involved in sailing at the highest level also supporting the sport in Switzerland. The Volvo Match Race Zug gives us the opportunity to help promote new talented teams and to give them the chance to compete in an international regatta at the highest level.”
For more information about Volvo Match Race Zug: www.yczug.ch/volvomrzug[/cleeng_content]