It was probably inevitable that when the Volvo Ocean Race left its long term base in the UK and moved to Alicante, Spain, that there would be some personnel changes. The appointment of Pedro Galván Paris as Marketing and Communications Director shows that the organisation is still leading the sailing world when it comes to pursuing the best people in sports marketing, not just the best people in the sport of sailing.
Galván was formerly Chief Marketing Officer of Euroleague Basketball for over five years and during this period he was also a member of the Board of Directors at ESA (European Sponsorship Association).
The news comes after Volvo Ocean Race organisers announced that Greg Miall would join the team as Commercial Director, another appointment from outside the sailing community. The Volvo Ocean Race is sending a clear message that they want to be one of the best sporting events in the world, not just the best sailing event in the world.
Pedro Galván Paris has an exceptional background in Strategic and Operative Marketing as well as in Sports Marketing, having ESADE and IESE degrees. He has also taught in several premier business schools and spoken at conferences on sports marketing. His role encompasses all Marketing and Communication output from the Volvo Ocean Race.
During his time at Euroleague Basketball Galván focused heavily on the sports marketing and partnerships agreements, especially concentrating on the brand building experience. He said:
“I think the Volvo Ocean Race has huge potential to increase its growth on the world’s stage as a premier sporting event and I am looking forward to being an active part of this. I want to increase awareness of the race for all audiences across the board, not only for the sailing fans but also for the general public. The race has such a capacity to capture the hearts and imaginations of people and we want to spread that globally as we did at Euroleague Basketball.”
Volvo Ocean Race CEO Knut Frostad has been employing the services of top headhunting firm, Egon Zender International to procure his new team for the 2011-12 race. The appointment of Galván completes the Directorial staff for the Volvo Ocean Race. Frostad said:
“I believe we have the best possible person in Pedro to develop our Marketing and Communications in the future. I am looking forward to working with him on our strategy for the next race and elevating the race to new levels.”
Meanwhile, it has been reported that Emirates Team New Zealand will enter the 2011-12 edition of the race in conjunction with Real Club Nautico Palma. Reports from Spain say that the team will be backed by shoe company ‘Camper’. Team NZ spokesman Warren Douglas has denied any deal has been signed, but the two parties have scheduled an announcement for 5pm today (Monday)