Diane Kruger and Fashionistas Celebrate HUGO BOSS Re-Launch.
First of all a disclaimer – We were not invited to the Hugo Boss party in Canary Wharf to mark the occasion of Brian Thompson’s old boat being rejigged, repainted ...
Archive for May, 2010
Sailing Stuff from Twitter.
Distinct lack of chatter about the Hugo Boss launch. 1 facebook mention in the last 24 hours, about 20 tweets. No crazy photo. # Lol. Holy ****. Hugo boss boat ...
Van Liew Chooses B&G As Co-Pilot For Velux 5 Oceans Race.
Like many sports, the elite competition component provides a fantastic R&D opportunity. Pushing products to the limits of their capabilities allows companies to sell them to ‘ordinary’ consumers, safe in ...
Sailing Not Top of the List for Top 100 UK Marketing People.
The vast majority of sailing sponsorship is B2B – that is, businesses that are selling to other businesses, not to an end user or consumer. It’s perhaps not fair then ...
Sports Industry to Grow, But Can Sailing Get Its Share?
While sailing as a sport is a tiny fraction of the total sports industry, those in the business of Yacht Racing may see growth in the next 12 months according ...
