While many companies sponsor sailing because it helps position them through association with attributes like teamwork, achievement and effort, few take advantage of the diversity benefits provided by offshore sailing. Offshore racing is one sport where women frequently compete against men on equal terms, with mental strength being as important as physical fitness.
[cleeng_content id=”648360171″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]One company that is bucking the ‘old white man’ trend is GAES, who will sponsor the all female crew of Anna Corbella and Dee Caffari in the Barcelone World Race.
The IMOCA Open 60 “GAES Centros Auditivos” was launched this week at the Reial Club Marítim de Barcelona. On successful completion of the 46,300 km race, Anna will become the first Spanish female to circumnavigate the globe non stop.
During the event, Anna Corbella expressed her ‘great vision’, saying:
‘It is the first time I will participate in a race around the world. Dee and I are keen to show that women and men compete as equals on the water.’
Dee Caffari added:
‘With the support of Aviva and my team, I was fortunate to have been given a similar opportunity to the one Anna now has. I am delighted to be sharing my experiences and be part of the team that will help Anna continue to progress in the competitive environment of sailing around the world.’
Antonio Gassó, Director General and CEO of GAES, a leader in hearing aids, said:
‘This new sponsorship is a further step in linking the company to the world of sport and more specifically that of ocean sailing with which we strongly identify. As a company we share the values associated with the sport of sailing, such as teamwork, achievement and effort.’
GAES’ support for the world of sailing began in 2007 after providing the Desafió Español, the only Spanish boat that participated in the 2007 America’s Cup, with a unique advanced communication system. Last year, through GAES Solidaria, the company sponsored six Spanish teams who participated in the last Transat 6,50 / La Rochelle, Salvador de Bahia, more popularly known as the Mini-Transat.
Pere Alcober, sports delegate for the City of Barcelona Council, commented on the importance of the Barcelona World Race and the involvement of businesses in this challenge, saying:
‘The race allows athletes such as Anna Corbella and Dee Caffari to fulfill their dreams, while again showing the world that Barcelona is synonymous with high-level sport.’
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